Trump Media and Technology Group (TMTG), the parent company of Truth Social, announced on Tuesday that it has secured a $2.5 billion deal with institutional investors to establish a bitcoin treasury.
The move marks a significant step in the company’s long-term financial strategy and positions cryptocurrency as a core component of its asset portfolio.
According to a company press release, the transaction will include a $1.5 billion stock issuance along with $1 billion in convertible notes.
The funds will be raised through a private placement offering.
The deal is expected to close by Thursday, May 29.
The bitcoin treasury will be held in custody by Crypto.com and Anchorage Digital, both of which are major players in the digital asset space.
The initiative represents one of the largest cryptocurrency-related moves by a publicly traded media company.
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In a statement, TMTG CEO Devin Nunes said the company sees bitcoin as a vital tool for economic independence and emphasized the strategic purpose of the treasury.
“We view bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” said Nunes.
Trump Media CEO Devin Nunes: “We view Bitcoin as an apex instrument of financial freedom… Our first acquisition of a crown jewel asset, this investment will help defend our Company against harassment and discrimination by financial institutions, which plague many Americans and… pic.twitter.com/pMf3iRakOD
— Bitcoin News (@BitcoinNewsCom) May 27, 2025
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He added that the decision to acquire bitcoin is partly designed to protect the company from politically motivated actions by banks and other financial institutions.
“Our first acquisition of a crown jewel asset, this investment will help defend our Company against harassment and discrimination by financial institutions, which plague many Americans and U.S. firms, and will create synergies for subscription payments, a utility token, and other planned transactions across Truth Social and Truth+,” Nunes explained.
The move is part of a broader expansion plan for Trump Media, which aims to evolve into a diversified holding company.
Nunes described the bitcoin treasury as “a big step forward in the Company’s plans to evolve into a holding company by acquiring additional profit-generating, crown jewel assets consistent with America First principles.”
🇺🇸 Don Trump Jr. brings the heat to the #Bitcoin2025 stage.🔥
Catch his full intro, on #Bitcoin, being de-banked and the future of digital finance in the US. pic.twitter.com/G4xEKK9VNm
— Bitcoin.com News (@BTCTN) May 28, 2025
This development follows several other recent initiatives by Trump Media in the financial technology space.
Earlier this year, the company unveiled plans for Truth.Fi, a financial services platform that will offer a range of investment products and services.
🇺🇸 JUST IN: Trump Media and Technology Group launches https://t.co/jxLJAiJ5Aw, pledging up to $250M to build a finance platform for “America First” investors. pic.twitter.com/jhy0Fxbigg
— Cointelegraph (@Cointelegraph) April 29, 2025
The rollout is scheduled for later this year.
In March, Trump Media partnered with Crypto.com to introduce exchange-traded funds (ETFs), including those focused on digital assets and a diversified basket of cryptocurrencies, with bitcoin among the key holdings.
JUST IN: 🇺🇸 Trump Media signed an agreement with #Bitcoin and crypto exchange Crypto dot com to launch ETFs. pic.twitter.com/TrtcDgtRDa
— Bitcoin Magazine (@BitcoinMagazine) April 22, 2025
Trump Media and Technology Group, which trades under the ticker DJT, has positioned itself as an alternative tech and media firm aligned with the America First agenda.
The company has indicated that its expansion into cryptocurrency and financial services is part of a broader push to create infrastructure outside the influence of traditional financial institutions.
As of Tuesday afternoon, company officials had not provided further comment beyond the public release.
The final terms of the private placement are expected to be confirmed upon closing later this week.
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