In the whirlwind of the 2024 presidential campaign, Vice President Kamala Harris’s team has found itself mired in controversies that undermine their efforts to present her as a strong contender for the highest office.

The Kamala HQ account on X (formerly Twitter) has been a particularly problematic element, drawing widespread criticism for its missteps and questionable strategies.

This account, rebranded from Biden HQ, was meant to serve as a digital hub for rallying support for Harris.

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Instead, it has become a focal point for ridicule, not just from political opponents but from the public at large.

When it’s not inadvertently boosting its Republican rivals, Kamala HQ is engaged in a relentless campaign to smear former President Donald Trump, rather than showcasing Harris’s achievements or policy proposals.

This approach has sparked concerns among political observers about the campaign’s priorities and effectiveness.

One of the most glaring examples of Kamala HQ’s misjudgments occurred during the final days of July when both Harris and Trump held rallies in Atlanta, Georgia.

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Georgia, a critical swing state, is expected to play a pivotal role in the upcoming election, making these rallies particularly significant.

Trump, who continues to command a strong base of support, drew a large crowd, a fact that didn’t go unnoticed by Harris’s team.

In an attempt to downplay Trump’s popularity, Kamala HQ posted a photo on X showing an empty section of the arena where Trump was set to speak, implying that his rally had failed to attract a significant audience.

The post was paired with a side-by-side comparison of Harris’s rally, suggesting that her event had a higher turnout.

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The intent was clear: to portray Harris as the more popular candidate in a key battleground state.

However, this move quickly backfired.

Conservative commentators and Trump supporters were swift to respond with videos and images that showed the arena packed with Trump’s supporters, with the so-called “empty” sections now filled to capacity.

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The attempt to disparage Trump’s rally attendance not only failed but also drew attention to the comparatively smaller crowd at Harris’s event, leading to further criticism.

The optics of this debacle are particularly damaging for Harris, who has struggled to gain momentum in the race.

While her campaign has attempted to focus on attacking Trump, it has often neglected to highlight her accomplishments or present a compelling vision for the future.

This strategy stands in stark contrast to Trump, who, despite the controversies surrounding him, has consistently maintained a clear and focused message that resonates with his base.

The obsession with crowd sizes and optics is not new in American politics, but it is telling that Harris’s campaign feels the need to engage in such tactics.

The focus on trying to outshine Trump in terms of rally attendance seems to stem from the embarrassment that surrounded President Joe Biden’s 2020 campaign.

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Biden, who often struggled to draw large crowds, was frequently mocked for the sparse attendance at his events.

The Harris campaign’s fixation on proving that she can attract more supporters than Trump may be an attempt to distance herself from the negative perceptions that plagued Biden’s campaign.

Yet, this strategy could be counterproductive.

Instead of elevating Harris as a candidate in her own right, it places her in a constant state of comparison with Trump, a figure who remains immensely popular within the Republican Party.

Moreover, it distracts from the substantive issues that should be at the forefront of the election: the economy, healthcare, foreign policy, and the challenges facing the nation.

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Polls in Georgia show a tight race, with Trump holding a slight edge over Harris.

With only three months left until the election, there is still time for Harris to pivot her campaign and focus on the issues that matter most to voters.

However, if her team continues to prioritize optics over substance, they risk alienating the very electorate they need to win over.

The Kamala HQ account’s missteps highlight a broader issue within the Harris campaign: a lack of clear direction and messaging.

In a race as crucial as this one, these shortcomings could prove costly. As the election approaches, Harris will need to demonstrate not just that she can draw a crowd, but that she has the leadership qualities and vision necessary to lead the country.

Otherwise, she may find herself overshadowed by the very opponent she is so desperately trying to outshine.