The impeachment drama may be annoying in some ways and a national calamity in others. But it certainly hasn’t dulled the fundraising acumen of the president and the Republican National Committee.
They pulled off their best ever non-election year by smashing their former numbers for December.
The GOP raised $26.5 million in the last month of 2019. That’s a $6 million gain on their November number and their best December ever. The increase is likely caused by a backlash effect from the presidential impeachment.
In 2019 the Republicans and Trump together raised $463 million, with an end of the year cash on hand balance of $194 million and $0 debt. The RNC raised $241 million of that amount.
The Democrats were $6.5 million in debt as of November of 2019.
Democrat contenders for the top also raised steep amounts, by Dem standards, in the last quarter of 2019. Biden raised $22.7 million. That puts him below Buttigieg at $24.7 million. Warren only raised $21.2 million. She was bested by the party cash leader, Bernie Sanders, at $34.5 million. For socialists, Sanders’ minions seem to have found at least enough money to pay for his Quixotic run for the White House.
These numbers may seen like a lot to you. But as a former political campaign director I can tell you a modern national campaign can go through $100 million before the voting even starts. No? Look at Michael Bloomberg’s media purchases just up to this point, before the first voting starts in Iowa.
He has already well surpassed that mark.
What’s it spent on? Mostly media, logistics, and personnel. Television ad buys don’t come cheap in media markets like New Jersey that boast really only two markets, New York City and Philadelphia. Los Angeles, Miami, and Chicago political ad prices, even sometimes the cable buys?
It also takes a small army of drivers, advance staff, stage crews, digital nerds, oppo jocks, pollsters, media lounge lizards, graying honchos, and a host of others to run a modern presidential campaign. And they all want to be fed, housed when on the road, flown or bused about in a timely manner, and paid semi-well.
In return they will usually work like dogs seven days a week without much sleep. They will run on caffeine and hate and their only solace is that somehow, some way, the coiffed idiot they have hitched their star to doesn’t politically auger into a mountain and they end up with a cushy staff job at some obscure DC federal agency.
These men and women are the true deciders of America’s political fate, because if they drop the ball their clients do too and history is changed.
Welcome to your republic.