[lz_third_party includes=https://twitter.com/ErikWemple/status/930102299858489345]
Keurig CEO Bob Gamgort was not pleased with how his company handled the flap over pulling advertisements from Fox News host Sean Hannity’s show, according to a memo issued Monday.
Keurig outraged “Hannity” fans when it joined four other companies in pulling ads from the show in the aftermath of Hannity’s interview with GOP Senate candidate Roy Moore (Ala.) after Moore was accused of engaging in sexual conduct with teenagers. Some particularly irate fans posted videos of themselves smashing and destroying their own Keurig coffeemakers as the hashtag #BoycottKeurig trended all throughout Sunday.
Washington Post reporter Erik Wemple obtained and tweeted out a portion of the memo Gamgort sent company employees Monday (above).
“The decision to publicly communicate our programming decision via our Twitter account was highly unusual,” Gamgort wrote in the memo. “This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent.”
“I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward,” Gamgort added.
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