Target stock prices dropped 5.8 percent 10 days after the corporation announced their new store policy, allowing customers to choose the bathrooms they use based on the gender they identify with, regardless of whether it matches their biological sex.

The drop in stock prices amounts to an estimated loss of $2.5 billion dollars, according the Family Policy Institute.

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“On Friday, the shares of Target Corporation Common Stock (TGT) fell 2.52 percent in one day, according to recent reports. In addition since April 19th, the day they announced the new policy, the stock went from a share value of $84.14 to $79.27 per share,” reported The Daily Caller.

Christian activist group American Family Association pledged to boycott Target in response to their new transgender-friendly bathrooms.

“We’re hoping that other corporations will see that there is a price to pay, potentially at least, for pushing this LGBT agenda too far,” said Tim Wildmon, president of AFA. “We just think this is a bridge too far.”

AFA announced last week that they’ve gained a lot of support. 

“More than one million people have pledged to boycott Target (#BoycottTarget) until it stops allowing men to use the women’s restrooms and dressing rooms in Target stores,” reported AFA on their website Friday.

Though Target will “comply with all local laws” in places like like Oxford, Alabama where it’s a misdemeanor for people to use a bathroom that doesn’t correspond with the sex on their birth certificate, Target spokeswoman Molly Snyder told The New York Times, the corporation is still standing strong by their new bathroom policy.

 “Our belief in and commitment to inclusivity has not changed,” said Snyder.

To read more about Target’s transgender-friendly bathroom policy, click here.