The Seattle-based coffee giant this week rolled out an environmentally friendly green cup, which features an image of 100 different faces enclosed in a circle. The company has moved away from the color red so as not to be associated with the Republican Party.

Starbucks was almost immediately derided on social media for the new cup — as it has been in the past for other efforts to enter the cultural conversation. Last March, baristas began handing out cups to customers on which they’d handwritten the words, “Race Together.” The baristas were then to start a discussion about racial issues in America — a prime example of feel-good liberalism at the corporate level.

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It is unclear if the new green cups are so far delivering more than coffee.

“Starting [early this month], Starbucks stores in the U.S. will feature a green cup that represents the connections we have as a community,” Starbucks said in a press release. “It’s meant to be a symbol of unity, and to encourage us to be good to each other. Artist Shogo Ota’s design represents humanity and connection, serving as a symbol for bringing people together as a united community.”

Last year at this time, the company was widely accused of being “anti-Christmas” when it featured an all-red cup with no holiday theme.

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The new cup design evokes a theme of diversity, and is a red flag to some that the coffee company is again eliminating the Christian holiday of Christmas from its product packaging. Social media erupted with criticisms.

“RT if you think @Starbucks is trying to take Jesus out of Christmas with the new cup. Make this go viral so Starbucks makes cups red again,” one tweet read.

(Image credit: NBC News)