Hijabs Will Soon Hit Macy’s
'Modest' Islamic fashion line — a platform for 'inclusivity' and 'identity' — debuts on retailer's website next week
Apparel targeted for the Muslim women’s market will soon be available at Macy’s department stores.
The chain describes the hand-dyed hijabs, maxi dresses, and extra-long cardigans among their new Islamic offerings as both modest and fashionable, The Washington Post reports. An online launch is slated for the “Verona Collection” on February 15.
“The Muslim market for clothing ranks third behind the United States and China,” The Post reported. “Vogl’s pieces for Macy’s range in price from $13 to $85 and include ruffled high-neck tunics, flowy jumpsuits and bell-sleeve ankle-length cardigans,” the paper’s business section noted.
The line was created by designer Lisa Vogl. On her Facebook page — which already boasts an impressive 702,000 “likes” — the Orlando resident describes herself as “award-winning international wedding and fashion photographer.” Vogl’s Verona Collection is currently available through her website.
Vogl is a graduate of The Workshop at Macy’s, BusinessWire reported. The Macy’s development program for minority- and women-owned businesses is aimed at diversifying the company’s suppliers.
Cosmopolitan featured the new line in an article this week on its website, praising the retailer’s decision and saying in its headline: “Inclusivity is stylish as hell.”
Cosmo’s article includes this statement from Vogl: “Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.”
In 1994, Macy’s became the world’s largest premier department store, according to the company’s website. As of April of 2017, it was serving customers in “approximately 670 stores in virtually every major geographic market in the United States.”
Other brands offering Muslim-specific products include Nike, Mattel, DKNY, Oscar de la Renta, H&M, Dolce & Gabbana, and others.
Michele Blood is a Flemington, New Jersey-based freelance writer and regular contributor to LifeZette.