Politics

Alaska Airlines Unveils New Gender Neutral Flight Attendant Uniforms

New Uniforms With Preferred Pronouns Pin

Alaska Airlines

Image Credit: Shutterstock

Alaska Airlines has announced changes to its uniform policy, including the removal of limitations on nail paint, tattoos, and piercings, as well as the development of gender-neutral uniform items for flight attendants.

In a statement, the airline stated that the policy change reflected its desire to “offer more freedom and flexibility in individual and gender expression.” Employees will be able to wear personal pronoun pins with their uniform to guarantee they are not misgendered, and the titles of the airline’s uniform kits, such as “stewardess,” will be changed to emphasize on fit rather than gender identity.

“I know firsthand what it feels like not to be seen, heard or able to bring your authentic self to work,” James Thomas, director of diversity, equity and inclusion at Alaska Airlines, said in a news release announcing the policy update. “When I’ve experienced this, it didn’t feel great and honestly made it hard to come to work every day during those times, or to deliver my best work. Our employees, guests and communities we serve have my commitment we are going to keep listening and pushing ourselves to be better.”

The announcement comes nearly nine months after the airline was accused of discriminating against nonbinary and gender nonconforming employees.

Prior to the policy change, Alaska Airlines flight attendants were obliged to follow a strict set of “male” and “female” dress and grooming requirements that included hairdo, makeup, and jewelry.

The American Civil Liberties Union (ALCU) of Washington, where the airline is headquartered, wrote to the airline in June, claiming that the policy violated state nondiscrimination laws as well as Title IX of the 1964 Civil Rights Act.

Do you think Donald Trump will be indicted?

By completing the poll, you agree to receive emails from LifeZette, occasional offers from our partners and that you've read and agree to our privacy policy and legal statement.

The ACLU argued in its statement on behalf of Alaska Airlines employee Justin Wetherell, who is nonbinary, that “these strict, binary uniform standards are more than a simple annoyance.” “By forcing our client and countless other employees to adhere to Alaska Airlines’ preferred vision of how men and women should appear, the uniform policy demeans employees who do not conform to gender stereotypes and materially interferes with their ability to do their jobs under equal terms and conditions as other employees.”

In response to the ACLU’s complaint, Alaska Airlines claimed in a statement in June that employees had been permitted to buy “any pant or parka design” and “choose the uniform kit of their choosing, regardless of gender identification,” since 2020.

“Alaska Airlines has been a longtime supporter of the LGBTQ+ community. We have been a leader in the industry when it comes to inclusivity in our uniform and grooming standards, which have been informed by our employees and developed in accordance with federal and state laws,” the airline said.

Alaska Airlines will develop new, gender-neutral uniform components for front-line staff such as flight attendants, customer service agents, and uniformed lounge employees in addition to its new uniform policy. Luly Yang, a Seattle designer, will create the outfits with feedback from airline personnel.

This piece was written by Staff Writer on April 9, 2022. It originally appeared in DrewBerquist.com and is used by permission.

The opinions expressed by contributors and/or content partners are their own and do not necessarily reflect the views of LifeZette.

meet the author

Drew Berquist is a former counterterrorism officer, national security commentator, author, realist and host of This Is My Show with Drew Berquist.

Join the Discussion

COMMENTS POLICY: We have no tolerance for messages of violence, racism, vulgarity, obscenity or other such discourteous behavior. Thank you for contributing to a respectful and useful online dialogue.

Subscribe
Notify of
guest
6 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Chuck D.
Chuck D.
4 months ago

Bet the new uniform will look much like a burqua

Glenn Lego
Glenn Lego
4 months ago

My opinion is 🤮

Donald
Donald
4 months ago

Male,Man or boy is Correct. Female,Woman or Girl is Correct. There is no other way about it.

George Parker
George Parker
4 months ago

For an industry famous for picking good looking women. The standards have dropped significantly of late. The airhostesses I’ve seen recently would scare a rabid dog! No amount of in flight brings would compensate.

Greenman21
Greenman21
4 months ago

Any person or creature from this or another planet who has any responsibility whatsoever for MY safety whilst in the air had best be certain that it is the safety and wellbeing of their paying passengers that remains to the forefront of their sensibilities and NOT some antagonism between their uniform, title and whatever is or is not present between their legs.
If this warrants open discussion, please make me aware of that need simply in order that MY wallet will dictate which “Carrier” I contract with.
Alaska Airlines have now joined my “Do NOT Fly” List which grows longer by the day – Well-Done “Guys, Gals, Creatures, Idiots” very soon you will need to fund your own salaries – on your own time !

Spike
Spike
4 months ago

In nature the world is populated by living things and all (excluding most plant life) come in Male or Female form!?? For a female to wish, wish, wish she was a male cannot make her a man. Vice Versa – for a male to wish, wish, wish he had been born a female can never end in him actually being a female. “Treatments” can make a male look somewhat or at times very much like a female and vice versa, but it does not change what you are! Adopting policies that ignore whether a person is a man or a woman is to be like someone who hasn’t the mental capacity to tell the difference – it’s going to go down as a time in history when they will wonder if there were ANY sane people alive, or at least in charge in the world!!