Reese’s Is Helping People Exchange Their Unwanted Halloween Candy

Company has a machine in New York that lets consumers trade their goodies for something nearly everyone craves

Image Credit: Reese's/CNN

If your children are complaining about their selection of candy this Halloween night, you can feel free to exchange it for more favorable options — at least if you live in New York.

Resse’s recently introduced a Halloween candy converter machine (pictured above left) at a holiday parade over the weekend in Tarrytown, New York.

The vending-style machine allows people to exchange their unwanted Halloween candy for Reese’s Peanut Butter Cups, a product that accounts for a large portion of candy sales in the country.

Anna Lingeris, a spokeswoman for Reese’s distributor Hershey, told CNN the candy company recently did a study that found 90 percent of Americans have traded, or wish they had traded, unwanted candy at some point in their lives.

“As the #1 Halloween candy (with over half of candy buyers purchasing Reese’s), Reese’s has come up with a solution [to the problem of unwanted candy] — give us your unwanted candy, and we’ll give you what you actually want — Reese’s Peanut Butter Cups,” Lingeris said.

The official candy converter machine will be set up at Washington Square Park on Fifth Avenue in New York on Halloween. It will run from 4 to 9 p.m. that evening only. The company is expected to give out as many as 10,000 peanut butter cups.

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Fans have responded to the candy converter machine with near-universal acclaim on social media.

“I will convert all my candy to reeses, yummy #NotSorry #ReesesCandyConverter,” wrote one user on Twitter responding to the announcement about the machine from Reese’s.

Another said, “I would toss my other candy in a heartbeat. We need these for after Halloween! Lol #NotSorry.”

The company Dylan’s Candy Bar responded to the new machine from Reese’s saying, “Although we believe all candy is created equal … this is genius.”

Yet another responded by saying, “Well I live in Kentucky so guess I better head to New York #ReesesCandyConverter #NotSorry.”

Even though the machine exists only in New York for the moment, Reese’s is open to expanding the machine to other cities in the future as part of its efforts to find new ways to market its candy product to the public.

“This has been quite the day, and we love the feedback from our fans,” Lingeris said. “Maybe we will bring the Reese’s Candy Exchange to other cities; stay tuned for Halloween 2019.”

For more on Reese’s new candy converter machine, check out the video below:

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