Nike’s new advertising campaign featuring former San Francisco 49ers quarterback Colin Kaepernick has not exactly gone well.

The first ad featured Kaepernick’s face in a stark black-and-white picture with the words “Stand for something. Even if it means sacrificing everything.”

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Many people questioned that – since Kaepernick, after all, has lost very little since leaving the NFL last year, especially when he’s compared to such people as the late Pat Tillman.

President Donald Trump criticized the ad.

The widow of former Navy SEAL Chris Kyle, Taya Kyle, did as well.

Two-time Academy Award nominee James Woods publicly dropped stock in the company and encouraged other people to do the same.

Nike, however, is sticking by its decision — the company released a brand new commercial that features Kaepernick.

The ad is voiced by the former quarterback, who originated the controversial national anthem kneeling protests, and it features Serena Williams, LeBron James, and other athletes.

Related: Chris Kyle’s Widow Has a Message for Nike Over Its New Ad Campaign

Kaepernick ends the ad by saying, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”

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President Donald Trump offered fresh criticisms of Nike on Wednesday through Twitter for the company’s relationship to Kaepernick.

“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!” he tweeted.

The president is not wrong.

Fans have been posting videos of themselves burning Nike gear, and the company is facing a huge backlash right now due to its celebration of Kaepernick.

It claimed Kaepernick has “sacrificed” — but the former quarterback has become only more famous since leaving the NFL. He’s received a television deal, several media awards, and a lucrative book deal.

Remember when you could just sit back and watch sports and get a break from the world? Those days are long gone.

To make matters worse, Nike’s new ad featuring the controversial former athlete will reportedly be shown during Thursday night’s football game between the Atlanta Falcons and the Philadelphia Eagles.

The game will be shown on NBC.

Remember when you could just sit back and watch sports and get a break from the world?

Those days appear to be long gone.

Check out this video, then the tweets below: