For all of its virtue-signaling lately, Twitter has more explaining to do — especially if it cares to regain the trust of all Americans.

A recent attempt at parity in the Twittersphere started out promisingly enough: “As part of our global health initiative, we committed to serving the public conversation and working to increase the collective health, openness, and civility of the dialogue on our service,” read a recent blog post from Twitter titled “Measuring Healthy Conversation.”

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“We want everyone’s experience on Twitter to be free of abuse, harassment, and other types of behaviors that can detract or distort from the public conversation,” the statement continued.

Everyone, that is, except conservatives — or so it seems.

After facing backlash recently for “shadow-banning” well-known conservatives, the social media behemoth is now under fire again for hiring academics who have publicly rebuked President Donald Trump on Twitter in the past, according to The Washington Times.

Earlier this week, Twitter announced it had picked Dutch professor Rebekah Tromble, a lecturer of political science at Universiteit Leiden in the Netherlands, to lead a group to study “how communities form around political discussions on Twitter, and the challenges that may arise as those discussions develop,” the company said.

“In the context of growing political polarization, the spread of misinformation, and increases in incivility and intolerance, it is clear that if we are going to effectively evaluate and address some of the most difficult challenges arising on social media, academic researchers and tech companies will need to work together much more closely,” Tromble said in a statement, as reported by Fox News.

“This initiative presents an important and promising opportunity for Twitter and our team of researchers to share expertise and work on solutions together,” she added.

The problem? Tromble herself is also to blame for political polarization, as her past tweets reflect; this is a case of liberal hypocrisy if ever there was one.

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Dr. Patricia Rossini, a post-doctoral researcher at the school of information studies at Syracuse University in Syracuse, New York, and Dr. Jennifer Stromer-Galley, a professor in the school of information studies and director of the center for computational and data sciences at Syracuse, are also involved in the project.

Both academics have also used Twitter to bash Trump.

“Many of Twitter’s actions continue to be concerning for conservatives,” Republican Party chairwoman Ronna McDaniel told Fox News via email. “If Twitter wants to restore healthy conversations, they should start by talking with Americans outside of their bubble.”

But instead of admitting to missteps related to anti-Trump bias, Twitter doubled down — as if Tromble and her crew are now the victims.

“The abuse and harassment the lead female researchers are receiving is exactly why this work is important. Everything we do together in the coming months — including their RFP [request for proposal], findings and measurement — will be peer-reviewed and made public so that everyone can assess and learn from what is discovered,” said a Twitter spokesperson in a statement, according to Fox News.

Twitter’s selection of Tromble and her cohorts was tone-deaf, to say the least.

If CEO Jack Dorsey — whose Twitter handle is simply “@jack” — is blind to this reality, market forces could soon strike again. No company, even Twitter, is immune from them.

Related: Is Twitter Trying Yet Again to Suppress Conservative Voices?

Last Friday, Twitter’s stock tanked more than 20 percent, or $5 billion in value — the company’s second-biggest one-day loss since it went public in 2013, as reported by Bloomberg.

Elizabeth Economou is a former CNBC staff writer and adjunct professor. Follow her on Twitter.