Pot is hot. With marijuana legalization spreading to more states (Arizona will likely be voting on an initiative this November), consumption of the drug is on the rise.
In fact, weed use has doubled in the United States in the last three years, according to a Gallup poll released last week, which found that one in eight adults say they smoke marijuana. Some 43 percent of adults say they’ve tried it. As a result, businesses cropping up around the drug are booming — and that includes books.
One obvious market for munchies-driven weed lovers: cookbooks.
Fall book catalogues are offering titles that include cookbooks, a coloring book, users’ guides, how-to-grow tomes, and a look at the legalization debate.
“It’s a booming industry that’s just about to take off,” Harper Wave Editor Sarah Murphy told Publishers Weekly, which recently assessed the upcoming weed collection.
It’s taking off so much that it seems anything you do without pot is being turned into a book about how you can do it with pot.
On top of publications that have been rolling out for the last several years, recent top titles have included the basic pot primer, “Weed: The User’s Guide by David Schmader,” which offers up chapters on methods of ingestion, varieties and effects, marijuana etiquette, and what to do “if you’re high and don’t like it,” and a book about doing yoga while high on cannabis, “Ganja Yoga,” by Dee Dussault.
One obvious market for munchie-driven weed lovers: cookbooks.
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Cedella Marley, one of Bob Marley’s daughters, is writing “The Marley Family Cookbook,” due out next year. Along with recipes, she’ll offer tips on incorporating the substance in one’s beauty routine.
Laurie Wolf, who lives in Portland, Oregon, is the author or co-author of four books, including “Cooking with Cannabis,” which came out in July. Wolf has long been involved in the world of cooking with pot.
“It’s a whole new demographic of people who either avoided pot when they were younger, or people who stopped for those responsible years” — meaning when they started jobs and had kids.
Wolf, who is a graduate of the Culinary School of America and began consuming “edibles” to counteract a seizure disorder, has said recipes are for those who use marijuana for medical reasons. It’s pretty obvious that her website offers recipes on virtually any kind of dish you can imagine – with weed thrown in.
Among the recipes are Marijuana-Infused Skirt Steak and a Weed-Infused Celery Soup. Don’t forget to whip up a batch of Peppermint Pot Brownies for your next holiday potluck.
Another famous name getting into the pot book arena is Jesse Ventura. The former pro wrestler and Minnesota governor is a big proponent of legalization. His “Marijuana Manifesto,” due out in October, is dedicated to well-known stoner Tommy Chong.
In the book, Ventura writes: “If God created everything on earth for us to use, how dare we try to eradicate a plant that He put here for countless uses?” He also believes that “legalizing marijuana will serve to rejuvenate our pathetic economy, and just might make people a little happier.”
Publishers Weekly says there other serious books on the legalization issue coming from Joe Dolce, former editor-in-chief of Details, whose “Brave New Weed” is coming out in October and looks at the history and future of cannabis. “Marijuana: A Short History” by John Hudak, a deputy director and senior fellow at the Brookings Institution, also premiering in October, focuses on the topic of marijuana policy and how it has become a “serious, even mainstream” issue.
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