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Dove launched its inclusive advertising campaign about motherhood with a commercial for baby products, featuring a transgender mother.
The commercial for “#RealMoms” shows a variety of mothers including stay-at-home moms, first-time moms, and single moms — and says “moms are redefining what it means to be a ‘good mom'” in their commercial.
Dove’s new initiative intends to “shatter stereotypes about motherhood and prove that there are no rules about how to be a parent today,” the YouTube description reads. A trans woman named Shea posed as a “real mom” in an effort to promote the idea that there is no one right way to be a mom — and even the idea that a child can have two mothers.
“You get people that are like, ‘What do you mean you’re the mom?’ We’re like, ‘Yep, we’re both gonna be moms,'” Shea says in the video. Check it out.