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1.) “Dateline.” Megyn Kelly’s show was the new kid on the block as far as basic cable Sunday news programs went. Her show was highly publicized; the president of NBC described her as a “star.”
Given all that, the program should have clobbered the Sunday night ratings of years-old programs like “Dateline” — but no such thing happened.
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The latest episode of Kelly’s program was her lowest-rated to date, with only 3.21 million people tuning in. Meanwhile, a years-old rerun of “Dateline” managed to snag 3.73 million viewers the week before, when Kelly’s show was on break.
While technically they did not go head-to-head the same night, that’s still quite a difference in viewership between a new episode of a highly publicized news program and an old repeat of a seldom-discussed true crime series. (go to page 3 to continue reading) [lz_pagination]
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