The M&M’s White Chocolate Rumors Are True
This fun alternative to dark chocolate will now become available year-round, just in time for Easter celebrations
White chocolate M&Ms have been an Easter treat for as long as I can remember, but there’s a rumor brewing that they could become a widely available year-round treat.
I grew up eating white chocolate, always loving the buttery, creamy sweetness of it (much more than that bitter dark stuff my mom loved, or so I thought at the time).
But with the rise of the foodie culture has come the fall of white chocolate, and it seems like everyone would rather eat a single square of 70-percent cocoa chocolate than a classic cookies-and-cream bar.
But M&M’s could be about to change that. The candy obsessives over at Candy Hunting posted an Instagram picture of what’s allegedly the new packaging for the product featuring a plain white bag and M&Ms coated in the same bold colors as the standard milk chocolate variety, nary a pastel or bunny in sight.
M&M's has played with flavor quite a bit over the years (a strawberry flavor was recently announced), but this is one of the first times I can remember that they've made a seasonal flavor a new standard.
Traditionalists and candy snobs may turn up their nose, but I for one am excited that I'll no longer have to hoard white chocolate M&Ms every spring so I can get my year-round fix.
This article originally appeared in SheKnows and is used by permission. Justina Huddleston lives in Santa Monica, California, and is an editor and the head writer for TDmonthly Magazine.