A familiar burly man with an iconic long beard stepped to the podium as the first prime-time speaker of the Republican National Convention on Monday night.

“Ya’ll fired up?” asked Willie Robertson of “Duck Dynasty.” The crowd cheered and whistled and hooted. But Willie was just getting started. And like the businessman he is, he was there to make a sale.

“If you are an average American who feels like you’ve been forgotten, neglected by far away leaders, that the deck is stacked against you, and you just can’t win, Donald Trump will have your back.” Robertson said.

A man famous for his love of duck hunting and his deep conservative principles, Robertson and his family also have a profound belief in God – a attribute not absent from his speech.

“As some of you know, we end every episode of Duck Dynasty with a family prayer at the dinner table, and I know we just said one,” said Robertson, referring to the convocation just minutes before by Rev. Kieran Harrington. “But I’m going to throw one more up with the way things are going on in this county.

“Father, we’re so thankful and blessed to be in this country and father tonight we want to pray that you keep us safe. I’m mindful of my brothers and sisters in Louisiana right now, Father, and be with them in their pain. We love you through Jesus. Amen.”

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Robertson and his family are from Louisiana – a community overwhelmed with grief over the death of three police officers. His prayer – while simple and concise – set the tone for his speech and gets to the heart of who he is.

Then he turned to who the man of the hour – Donald Trump.

“It’s been a rough year for the media experts. It must be humbling to be so wrong about so much for so long,” Robertson quipped. “But I have a theory about how they missed the Trump Train. They don’t like to hang out with regular folks like us who like to hunt, and fish, and pray, and actually work for a living. Heck I don’t even know if they know how to talk to people from middle America. I mean when I tell them I’m from Louisiana they really start talking real slow and real loud.”

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The foundation of Trump’s campaign has been courting the average American, and Robertson hammered that point home on Monday. But he also mentioned the important nature of prayer in our country and that so many average citizens are at odds with the direction America is heading – even when it comes to faith.

“Let me tell you why I’ve been on the Trump train from the beginning. See, when you grow up in the south, and you grow up with rednecks, there are some occasional disagreements. Sometimes, there are occasional fisticuffs but anytime I was ever in a bad spot I knew that my brothers would have my back,” Robertson said. “And today, in a lot of ways, America is in a bad spot, and we need a president who has our back. And I promise you this: No matter who you are, Donald Trump will have your back.”

Related: ‘We Did It Jesus’ Way’

Robertson went on to name many different people who Trump will support as president, including businessmen, police officers, members of the military — and average Americans.

“Now, he might not always tell you what you want to hear… and he might not always be politically correct, but when your father’s Phil Robertson, I’m used to that, OK?” joked the Duck Dynasty.

“I’ll say this,” Robertson concluded. “Donald Trump will always — always — tell you the truth as he sees it, and that’s why we can trust him to make America great again as our next president.”

That element of honesty cannot go unnoticed or under appreciated. The American people are craving honesty, and Robertson was the ideal person to speak about the virtue of Trump’s sincerity. The first of many speakers of the week, Robertson’s usual focus on faith should not be ignored. It’s not only inspiring to see on such a large stage, but sets the tone for the Republican National Convention.