In the relentless pursuit of profit and social acceptance, corporate brands are increasingly capitulating to the demands of cultural progressivism.

The latest offender in this alarming trend is the world’s largest online therapy service brand “Better Help,” which recently aired a commercial on Facebook featuring what appears to be a drag queen acting as a fairy godmother.

By embracing drag queens as a marketing tool, Better Help has followed in the footsteps of Bud Light’s recent controversial campaigns, revealing a disconcerting shift in our societal values, understanding and acceptance of what gender means and promoting it as a tool for reaching audiences.

Drag queens, by their very nature, embody confusion about sexual identity. They are individuals who, despite being biologically male, dress and act in a manner associated with females.

Often times it’s completely over the top, aggressively in your face and over-sexualized. In many instances, drag queens have performed very sexual dances in front of minors forcing many parents to ask for tougher laws to protect their children.

These over-sexualized performances often appear very similar to what you might find at a strip club, which minors are restricted by law in most states from participating or being in establishments that participate in those behaviors.

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While some may argue that this is a form of self-expression and harmless entertainment, we must critically examine the long-term effects of celebrating and normalizing such over-sexualized behavior to minors.

The debate surrounding drag performances and their impact, whether positive or negative, has sparked intense discussions, leading to proposals by politicians such as Florida Gov. Ron DeSantis to ban them from child audiences.

It is crucial to understand that introducing drag queens to children goes beyond the innocent act of reading storybooks in a classroom. Instead, children are taken to performances marketed as kid-friendly, despite often containing sexually explicit content.

For instance, at a recent event in Dallas, Texas, drag queens accepted cash tips from young children while engaging in suggestive movements under a neon sign displaying the phrase, “It’s not gonna lick itself.” Furthermore, children participating in drag and performing for adult audiences further extends this issue.

It is inappropriate for children to be exposed to such content, just as it would be inappropriate to take them to a strip club. Some defend drag shows as harmless entertainment and accuse critics of harboring anti-gay sentiments.

However, pointing out the grooming aspect of this behavior has nothing to do with the sexual orientation of drag queens. In fact, the LGB community has long battled against negative stereotypes, including the notion of being sexual predators, which stigmatized the gay community for decades until recent years, despite nothing close to this kind of behavior towards minors.

If instead of drag queens, it were women engaging in provocative dancing, giving lap dances, and removing their clothing in front of children, both staff and other audience members would undoubtedly be disgusted and appalled.

The dancers would likely be asked to leave, and Child Protective Services might be called upon to intervene. Encouraging children to touch strangers in intimate areas of the body that are usually covered by undergarments, as well as desensitizing them to overt displays of adult sexuality, is a dangerous path to tread.

Last year a Pennsylvania drag queen was arrested on child pornography charges highlights the reasons for concern. Journalist, author and NYT bestseller, Andy Ngô pointed out a recent issue with trans activist/drag queen in Texas saying:

“Maxine LaQueene” is a #trans activist who indecently exposed herself at the Texas state capitol last week. (I’ve contacted @TxDPS for comment.) She was celebrated for recently testifying against bills restricting children’s drag shows. However, on her social media, she posts images of her erect penis & advertises prostitution services.

A child should not be used as a prop for political statements or as a means of showcasing open-mindedness and being “hip.” The focus of the discussion should be on the fact that some parents see no issue with and even support this destructive trend and brands have no issue pushing the lifestyle on anyone and everyone that will accept it.

According to the CDC, Child sexual abuse is defined as:

Child sexual abuse refers to the involvement of a child (person less than 18 years old) in sexual activity that violates the laws or social taboos of society and that he/she:

– does not fully comprehend
– does not consent to or is unable to give informed consent to, or
– is not developmentally prepared for and cannot give consent to

So how can we not consider this kind of activity and behavior being perpetrated on our minor children as child sexual abuse?

By depicting drag queens as fairy godmothers in commercials, we risk normalizing and glamorizing a lifestyle, which in many documented cases, preys on young children who do not yet have the capacity to comprehend fully what’s happening.

Furthermore, the drag queen and transgender movement bring to the forefront some glaring statistics when it comes to mental health in their community.

According to a paper published on in the National Library of Medicine titled, “Suicide and Suicidal Behavior among Transgender Persons”, found that:

“The suicide attempt rate among transgender persons ranges from 32% to 50% across the countries.”

That’s staggering.

Findings from the “2015 U.S. Transgender Survey” conducted by UCLA brought light to the fact that 40% of those identifying at transgender have attempted suicide.

There is clearly a mental health crisis among transgenders with suicide rates being astronomically higher than that of broader society. Yet, big corporate brands want to push and celebrate the drag queen lifestyle to our children.

It is no secret that corporate brands are increasingly embracing social causes and progressive ideologies to enhance their public image and appeal to a “broader customer base”. But are they helping our mental health as a nation or are they helping to set society up for failure by propagating a culture of child sexual abuse and acceptance of it?

Megyn Kelly spoke out against Charlize Theron’s recent comments, “I will f-ck anybody up who’s trying to f-ck with drag queens” saying, “Why doesn’t Charlize Theron come and f-ck me up? Because I’m 100% against her on this.”

As consumers, we must hold corporations accountable for the messages they disseminate and how it affects our mental health. As parents, we should not let the allure of cultural progressivism blind us to the potential consequences of blurring these lines without careful consideration of what it could do to our children long term and their mental health.