Going Woke Means Going Broke

Netflix is on the ropes.

Image Credit: Shutterstock

When consumers want quality programming and you give them woke dreck, of course you’re going to lose money. Writer David Marcus tells the tale.

Marcus: Over the past several years an unceasing tide of progressive ideas on race, gender, and identity has washed over us from our entertainment and corporate worlds. It has seemed at times that companies would do or say anything to avoid the ire of wokesters who were always lurking to call them out. But in recent days, this seems to be changing.

Do you support individual military members being able to opt out of getting the COVID vaccine?

By completing the poll, you agree to receive emails from LifeZette, occasional offers from our partners and that you've read and agree to our privacy policy and legal statement.

Netflix, which has been floundering financially, recently made big cuts, including to many of its diversity programs. Imbram X. Kendi’s ‘Anti-Racist Baby’ project got the ax, for example. As did several smaller projects focused on the black, Latino and LGB&T communities. This just days after the streaming giant sent employees a warning that backlash on programming will not be tolerated.

Over at HBO, the new Warner Brothers head honcho David Zaslav has indicated that he is going to uncancel Harry Potter author JK Rowling. Last year, Rowling, incredibly, was not invited to participate in the HBO 20th anniversary celebration of the blockbuster film version of the young wizard’s epic.

This of course, because of her stated belief that men cannot become women. Well, now Zaslav is transitioning back to Rowling despite her stance. And new collaborations will be in the offing.

Even State Farm Insurance has changed its risk assessment and reversed a decision to donate LBG&T books to schools and libraries. Like a good neighbor, the company is listening to real people, not to woke institutions.

Then there is the curious case of the corporate response to the leaked draft decision overturning Roe vs. Wade. Or, actually, the lack thereof. We have grown rather accustomed to our corporations springing into public relations action every time progressives get upset about “voting rights” or trans bathrooms. They move all star games and promise boycotts of states. They tweet incessantly about how they stand with the aggrieved. But not this time.

That’s because something has changed. It seems very much like Disney’s disastrous fight with Governor Ron DeSantis over Florida’s controversial parental rights bill (absurdly dubbed the ‘Don’t Say Gay’ bill by the left) has broken the woke fever pandemic in our corporate board rooms. Since then not only has Disney stock fallen off a cliff like a Jacob de Grom slider, but a recent poll shows the brand is just 3 points above water in approval. For a politician that’s fine, but for an entertainment brand it’s an absolute nightmare.

Companies like Netflix and HBO have seen this happen, and they don’t care to be next. They have learned that there can be a real financial price to pay for bending too far to woke ideology. But the more important and relevant message here is that there really isn’t that high a price to pay for ignoring the excessive nonsense of the far left mob.

David Kamioner
meet the author

David Kamioner is a veteran of U.S. Army Intelligence and an honors graduate of the University of Maryland's European Division. He also served with the Pershing Nuclear Brigade and the First Infantry Division. Subsequent to that he worked for two decades as a political consultant, was part of the American Red Cross Hurricane Katrina disaster relief effort in Louisiana, ran a homeless shelter for veterans in Philadelphia, and taught as a college instructor. He serves as a Contributing Editor for LifeZette.

Join the Discussion

COMMENTS POLICY: We have no tolerance for messages of violence, racism, vulgarity, obscenity or other such discourteous behavior. Thank you for contributing to a respectful and useful online dialogue.

Notify of
Inline Feedbacks
View all comments