Politics

CNN And MSNBC Praying For Trump Reelection

They need it badly.

Symbiotic: “involving interaction between two different organisms living in close physical association…denoting a mutually beneficial relationship between different people or groups.”

Despite their massive ideological differences with Donald Trump, the liberal news media symbiotically needs him just as much as he requires them, and for a lot of the same reasons. They are different sides of the same coin and they are necessary to each other as foils to energize their respective bases. Thus, those networks must badly, wholeheartedly, want Donald Trump back in the White House.

No? What has happened to CNN ratings since Trump left office? “CNN averaged 2.7 million viewers from Jan. 4-10 last year, as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of 80% of its total audience…

CNN’s eye-popping decline is even worse among the advertiser-coveted demographic of adults age 25-54, as the network shed 86% of its viewers and finished last week with only 113,000 average viewers in the critical category after averaging 822,000 a year ago.  Among the demographic of people age 18-49, CNN shed nearly 90% of its 2021 audience by dropping from 624,000 younger viewers to a dismal 73,000,” according to Nielsen two weeks ago.

Furthermore, “CNN averaged 5.3 million viewers on Jan. 6, 2021, but failed to crack 1.5 million during any hour of the day when the network marked the anniversary of the riot with special programming. CNN averaged only 743,000 viewers on Jan. 6, 2022, for an 86% decline. CNN’s Jan. 6 coverage also shed 92% of its viewers among the key demo and 87% of primetime viewers…CNN’s biggest drop was among the biggest advertiser-coveted demo during primetime, when it averaged 3.2 million viewers last year and only 206,000 in 2022 for an astounding decline of 94%.”

And MSNBC? “MSNBC dropped significant viewers compared to the same week last year, losing 67% of its total audience, 80% among the key demo and 83% of younger people. MSNBC averaged only 88,000 viewers among the advertiser-coveted demo to finish behind even struggling CNN in the category…MSNBC shed 66% of total primetime viewers, 81% among the key demo and 84% in the younger category.”

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This was the difference between 2020-21, when Trump was in office, and 2022 when he was not. Without Trump to bash and his ability to whip up their viewers into spasms of insane paranoia and mental instability, CNN and MSNBC crashed. At their HQs they must be longing, aching, and praying for a Trump resurgence so the good times will roll again.

As for Trump? He needs his people riled up for, as in Orwell’s 1984,  their two minutes of daily hate. What better targets than the limo Leninists at CNN and MSNBC? For without the daily coverage, without attention from the “fake news,” without subjects of scorn to rant over during weird and creepy 3am tweets, Trump is robbed of the resentment that gives his life purpose. He needs their attention to validate his existence. It is loud and obnoxious Romeo bereft of commie Juliet. It is P.T. Barnum sans his Pavlovian oddities.

This writer has little pity for any of them. As such, they deserve each other. All three lower the intelligence of American discourse and are banes of modern politics. But sadly, all three will likely be with us for years to come.

This piece was written by David Kamioner on January 25, 2022. It originally appeared in SteveGruber.com and is used by permission.

The opinions expressed by contributors and/or content partners are their own and do not necessarily reflect the views of LifeZette.

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Steve Gruber is an award-winning journalist, TV broadcaster and radio host with more than 30 years of experience. He founded and built one of America's premier TV production companies and now hosts the number-one syndicated radio program in Michigan, "The Steve Gruber Show."

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COMMENTS POLICY: We have no tolerance for messages of violence, racism, vulgarity, obscenity or other such discourteous behavior. Thank you for contributing to a respectful and useful online dialogue.

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David Evans
David Evans
4 months ago

Not directly anything to do with Trump, more to do with nobody believing their continuous lies. If they care to broadcast the truth and give balanced coverage to a broad spectrum of news they MIGHT get some of their viewers back.

john fudacz
john fudacz
4 months ago

sounds just as bad as democraps abandoning ship or changing partys ,trying to get on the winning side before the total colaps of the democrapic party

David Evans
David Evans
4 months ago

I have already commented, but it is awaiting ‘approval’, which means censorship! Exactly why they are losing viewers!

CARL
CARL
4 months ago

While these statistics warm the heart of those of us who desire an informed public—as long as the information comes from unbiased honest sources—the fact remains that FIVE CORPORATIONS own most of the U.S. media market. Which means the village still has the idiot.
When your only hope is to disparage, your hope is gone.

Tracy
Tracy
4 months ago

May CNN and MSNBC’s ratings remain in the crapper.They deserve it for all the lies they repeatedly told about Trump,republicans,conservatives and others in and around his circle.

CaptTimD@yahoo.com
4 months ago

Maybe they’ll go out of business before then and all the useless idiots that work there, at least the talking heads, will be on the dole. I don’t need even another minute of their lying and totally slanted “reporting”, read propaganda. We can only hope!

Jim1937
Jim1937
4 months ago

Crap Not News aka CNN and BSNBC both have lost a huge percentage of their viewers after Trump left office and they need him to feed their moronic viewers and their own egos.

Carl
Carl
4 months ago

Your “comments policy” has to be kidding . You spend your whole column denigrating and spewing hate , then say that you “Have no Tolerance” Talk about a Two-faced lying Crock – Just like your Boss – Vladimir Putin ! And – oh yeah – his asshole Puppets , Trump, McConnell, Cruz, etc.

tbone188
tbone188
3 months ago

iT’S NO WONDER THEIR RATINGS ARE IN THE TANK, i DON’T WATCH THEEIR GARBAGE BUT OCASIONALLY I SEE A TIDBIT ON OTHER NEWS ORGS. iT’S DISGUSTING WHAT THESE SO CALLED REPORTERS SAY ABOUT OUR COUNTRY AND PRESIDENT TRUMP. NOT ONLY SHOULD THEY BE USHERED OFF THE AIR BUT JAILED. i WISH I HAD THE AUTHOTITY IT WOULD BE DONE.