One more nail in the coffin of CNN. The low rated network can’t take too much more without sinking. Neither can its chief, Jeff Zucker.

FNC: “CNN Worldwide president Jeff Zucker rose to prominence overseeing NBC’s ‘Today’ during the Matt Lauer era, but he’s failed to replicate the success with his network’s long-suffering morning show ‘New Day.’

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Zucker took over CNN in January 2013 and it didn’t take long for the former ‘Today’ honcho to put his own stamp on the cable network’s morning lineup. To replace a short-lived morning show hosted by left-wing journalist Soledad O’Brien, Zucker created ‘New Day’ with hand-picked anchors Chris Cuomo, Kate Bolduan, and Michaela Pereira, and it debuted with much fanfare by June of that year.

‘New Day’ was supposed to emerge as CNN’s flagship morning program, akin to NBC’s highly successful ‘Today’ but with edginess that could only happen on cable. Broadcast production trade publications fawned over the elaborate set design and CNN even enlisted pop music superstar Alicia Keys to perform a promo jingle ahead of its premiere. But Zucker’s attempt to create a popular morning show at CNN has been disastrous. ‘New Day’ has never averaged 700,000 viewers for a year and is on pace to finish with fewer than 200,000 viewers among the key demographic of adults age 25-54 for the fourth straight year.”

NewsBusters head Curtis Houck said, “Zucker and his minions have made a conscious decision to operate based on division, hatred, and snark and doing so from the left. Brianna Keilar’s condescending and obnoxious monologues sure weren’t going to fix the ratings, no matter how Zucker and Resistance-types on Twitter felt about them,” Houck told press. “When it’s all about Trump and hating non-liberals, there’s only so many of those kinds of viewers to go around, and the reality is MSNBC’s ‘Morning Joe’ has long been seen as the show for Beltway types.”

“Zucker masterminded a successful run for ‘Today’ at NBC … he was less driven at that time to force ideology into every aspect of programming. The ratings for ‘New Day’ are shockingly low, almost at the point where they are merely collecting viewers who are randomly cruising through a channel lineup…Changing anchors frequently is part of the problem,” DePauw University professor Jeffrey McCall said. “Keilar has a rather abrasive and smug style that might work better during a different daypart.  Anchors are not interchangeable between various dayparts. Katie Couric, for example, was well-received on ‘Today’ for years, but never got traction in the evening news chair at CBS.”

“CNN may not have a single personality who can save its morning show. However, if it does, it’s not Keilar,” Outkick columnist Bobby Burack recently wrote. So CNN loses this fight to Fox and even to MSNBC. It may be only a matter of time until CNN has no more fights to lose.