A charitable campaign that aimed to raise money for families of members of the military who have fallen or become disabled just revealed that their efforts were a massive success.
“We set an ambition of $2 million, which was way higher than last year’s $1.2 million,” Anthony Hucker, president and CEO of Southeastern Grocers, told “Fox & Friends” on Friday.
“We were a little bit apprehensive, but what I can tell you and your viewers today—on behalf of our 50,000 associates and customers is that we’ve blown that target away,” he added. “We have doubled last year’s performance in donations to the tune of over $2.4 million.”
This money will be given to Folds of Honor Foundation, a 501(c)(3) nonprofit organization that has given out educational scholarships to families of those killed or wounded while serving the country. The organization has been rated a four-star charity by Charity Navigator, which shows just how worthy a cause it really is. The Southeastern Grocers’ campaign was launched on Memorial Day on “Fox & Friends,” and it went about raising money by asking customers to round up their grocery bills to the nearest dollar.
While announcing the success of the campaign, Hucker was joined by Folds of Honor founder Lt. Col. Dan Rooney, an F-16 fighter pilot in the Air Force Reserves, who served three tours of duty in Iraq. Rooney explained that this $2.4 million donation will help to change the lives of 500 people. This comes after it was announced that Schnucks Markets Inc. will be supporting the Folds of Honor Foundation through a “Round Up at the Register” campaign at all 113 Schnucks stores all overt the Midwest.
Last year’s campaign was a huge success, raising $1.25 million to help fund 250 scholarships. “Over the past two campaigns, our customers have shown us how much they want to help the families of our veterans, and we’re proud to continue on our mission to nourish people’s lives by bringing the Folds of Honor ‘Round Up at the Register’ back to our stores again this year,” said Schnucks Chairman and CEO Todd Schnuck, according to The Telegraph. “While it’s only a few cents at a time, the contributions add up quickly and go a long way to help families of those service members who were injured in the line of duty or who paid the ultimate sacrifice.”
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