Politics

Rachel Maddow’s ratings continue to tank at MSNBC

It looks like she's headed for the media dustheap.

Image Credit: YouTube screenshot, MSNBC

When you think of ultraliberal media stars a lot of names come to mind. But one who has stood out for a while has been Rachel Maddow of MSNBC. However, it seems that even her hard left viewers are growing tired of her, as her ratings are headed to the media equivalent of the Challenger Deep.

Maddow called the month of May quits at the tail end of five Fox News programs in total viewership, including non-primetime shows such as “The Five” and “Special Report with Bret Baier.” And remember, she’s tanking with her own type of viewers.  Her May numbers were even sadder with the key adult demo of 25-54. There she caught 455,000 viewers to end up tied for No. 7 in cable news, even behind a show at ratings bottom-feeder CNN.

Speaking of fake news, “Cuomo Prime Time” beat Maddow in the key demo in May. Even the non-by-the-sentient-watched “Anderson Cooper 360” almost beat Maddow among the vital viewer group last month.

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Cornell Law School professor and media critic William A. Jacobson told Fox News, “Rachel Maddow’s success was a one-trick pony. That trick was Trump-Russia conspiracy theories on an Alex Jones level of crazy. After the Mueller report, Maddow’s decline was inevitable. She got a respite due to impeachment hysteria, but now that that too has passed, there’s no reason for anyone except the hardcore left to watch her. Her decline could be permanent unless some other political paranoid delusion draws people back to her.”

Media Research Center Vice President Dan Gainor also told Fox News, “I think this is a battle of extreme idiocy and that favors CNN. Maddow has two strikes against her — she tends to be wonky and she lost a lot of leftist support when she was massively wrong about Russia. Even the left has the standard of wanting their pundits not to make them look bad. And she did. CNN has become a parody of a news network with the unethical faux journalism of anchor Chris Cuomo repeatedly interviewing his brother, the disastrous New York governor. Lucky for CNN, their viewers aren’t tuning into Cuomo or Anderson Cooper for news. They can’t be. They are tuning in for spectacle. And that, CNN will happily supply.”

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Piling on, media critic Jeff McCall comments, “Maddow’s credibility likely took a hit in the eyes of the less loyal viewers once the Russian collusion story dissipated. The strategy of focusing so much of her program around one issue looked good at the time and her ratings jumped, but sustaining that momentum was a challenge once the news agenda changed. She will need to find another enticing anti-Trump storyline to lure back the more casual viewers.”

This was inevitable. The rarely drooling members of the left who can still summon up the brain-hand coordination to push a button on a remote are leaving Maddow because she just is never right. Even they have standards for accuracy. They’re very low, but they’re there. And as she begins to slide into permanent orbit decay and burns up in the pundit atmosphere she will blame it on the president, as she always does. If only he had that much power.

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