In the contest between Trump and Bloomberg for best Super Bowl ad, Trump clearly ran over Bloomberg’s contrafactual and treacly spot and got into the political end zone with his well-produced and to the point message on justice reform.
Since we’ve already done a piece on it, we won’t belabor you with the details of the Bloomberg spot. Typical gun control nonsense. In contrast the president’s comms team brought to life, and especially to black voters who he is doing increasingly well with, a story of the real results of President Trump’s accomplishments. It cost $11 million to run the ad during the Super Bowl.
It featured Alice Marie Johnson. Johnson is a great grandmother who was sentenced to life in prison for two non-violent drug offenses in 1996. Patently absurd.
Trump’s First Step Act revisited travesties like that and altered sentences to reflect the reality of the crime and the offender’s potential to operate as a productive member of society. It then instituted reforms to make it easier for those leaving prison to reintegrate into society. It was a measure long overdue.
Here the spot.
I promised to restore hope in America. That includes the least among us. Together, let’s KEEP AMERICA GREAT!
Text TRUMP to 88022 if you liked our Super Bowl ad! pic.twitter.com/Lgjt53B7QX
— Donald J. Trump (@realDonaldTrump) February 2, 2020
The concise power of the ad is obvious. Shot in an intense black and white format, the tone of the spot is simultaneously serious and heart-warming. Vitally, the spot does not slip into contrived emotion like the Bloomberg ad. It focuses on factual results. It does not emphasize massaged statistics, like the Bloomberg ad.
Johnson herself commented on Fox News, “I knew that God was going to get me out. So many things he promised me he was constantly doing things — it might seem like small things, but I’d pray for something, and it would materialize. God was speaking to my heart, ‘If I can take care of the small things, trust me with the big thing,’”
It is going to be difficult for the Democrats to paint the president as a hard-hearted racist tool of the rich when he receives endorsements like this and his reformist policies are benefitting people from across the economic and demographic spectrum.
If his November popularity translates into his current number of around 25% with black voters, some of whom have borne the brunt of sentencing overreach, it could puts states in play that heretofore have been solidly blue and strengthen the president in red states with significant African-American populations.