This is a sweet and fun and “loving” story.

And it shows the power of a public message even in our highly digitized society.

One Oklahoma woman definitely does not need to go looking for a sign that her marriage is strong, as Fox News pointed out in a new piece — “as her husband has declared his devotion for all the world to see by renting out eight local billboards that proclaim ‘Amy, I love you more!'”

Josh Wilson has been married to wife, Amy, for five years.

He recently decided to share that passion with the world — “by splashing the love note across eight billboards in their hometown of Tulsa,” as Fox 23 reported.

The husband owns a company called Living Water Irrigation.

Originally he bought the billboard ad space to advertise the lawn sprinkler system company’s services, according to the report.

But he wound up changing gears in a major way.

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“When he realized the promotion wasn’t doing much for his small business, he looked to his heart and decided to blast, ‘Amy, I love you more!’ across all of the digital billboards,” the Fox News piece explained.

Related: The One Thing Most Likely to Guarantee a Lifetime of Love and Happiness

The man insisted the ads are “just a small token” of his love and adoration for his wife.

“I’m not in trouble. I’m not in the doghouse,” Wilson told Fox 23.

“I’m just in love with my wife,” he said.

“She tolerates me and lets me build this little company and lets us have fun,” he also told KOKI.

“It’s the least I could do to tell her I love her.”

Wilson acknowledged he received texts and calls from a lot of his friends.

Some said, “‘Thanks a lot, buddy. Now I have to do something,’” he joked.

“As long as I can make my wife feel good for all that she does for me and my family, it was a joy to do so,” he also told media members.

Have you declared your love for your spouse or partner in an unusual way?

It may not be Valentine’s Day (yet) — but these messages are always welcome.

Tell us in the comments section below!