Martha Stewart is taking up a new role in a different kind of industry.
The 77-year-old lifestyle doyenne will be partnering with the Canadian marijuana business Canopy Growth Corporation in an advisory role, as Yahoo and other outlets are reporting.
The company’s website says it wants to provide “medical and recreational cannabis consumers [with] the best possible experience.”
The company focuses on marketing and selling products that contain cannabidiol, also known as CBD, as well as hemp.
Medically, CBD, which contains no THC, is used to relieve pain, treat epilepsy and acne, and reduce anxiety and depression, as Healthline points out.
However, WebMD questions its true effectiveness; the site states many of the substance’s positive health impacts are unproven. It also says the substance can cause liver damage as well as worsen the side effects of other medications when taken at the same time as CBD.
Stewart commented on Thursday on her decision to join the company in a press release.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” she said. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
The release offered no specifics on what cannabis products would be sold for animals.
“I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Canopy Growth’s chairman Bruce Linton stated in the same release that Stewart’s name recognition and track record in business made her a fit for the company.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” he said. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
On Stewart’s initial focus on therapeutic remedies for pets, Linton also said, “I think it’s a starting spot that was comfortable for everyone involved. We have the science and she’s a lifelong dog, horse, animal person. This just seemed like a really balanced and suitable starting point,” as CNBC reported.
Stewart has lent her name and taste for years to many home goods and food products, including crafts, meal kits and more.
This is not Stewart’s first venture in the cannabis industry. Her now-discontinued Martha Stewart Crafts line sold yarn comprised, in part, of hemp (35 percent), as Lion Brand Yarns and other online businesses indicated.
The new release noted Canopy Growth will invest between $100 and $150 million “in a hemp industrial park in New York State with an intended purpose of being the company’s first hemp facility in the United States.”
Industrial hemp became legal in the United States last December as a result of the 2018 Farm Bill.
Prior to the bill’s passage, China produced around 50 percent of the world’s hemp, as Fox Business and other outlets reported.
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Tom Joyce is a freelance writer from the South Shore of Massachusetts. He covers sports, pop culture, and politics and has contributed to The Federalist, Newsday, and other outlets.