Corporations spend millions on commercials during the Super Bowl — one of the sports world’s biggest nights of the year — but that doesn’t mean the ads are necessarily winners.
A lot of times, actually, they’re perfect examples of how advertisers think money plus celebrity automatically equals profits.
Here’s a look at three of the worst ads that ran during Super Bowl LIII on Sunday night.
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1.) Abraham Lincoln/Pizza Hut. If you’re going to use Lincoln in a Super Bowl ad, please do more with the late, great president than Pizza Hut decided to do (shown above left).
The catch here was that the food company’s deals cost only $5 — the bill that features Lincoln’s image.
So Lincoln gets no respect from his kids and his party guests as he provides them with endless amounts of pizza.
Just thinking about the potential millions that went into this ad is enough to drive anyone crazy.
2.) The Washington Post. Tom Hanks narrated this ad — and though President Donald Trump’s name was never mentioned, this one was clearly for the Left.
The commercial flew through historical wartime events and noted the importance of the media’s coverage of them.
The ad also tried to equate the service of the military to journalists — which felt all wrong.
While celebrating journalism, reporting, and freedom of the press is worthwhile — not to mention those who sometimes risk their lives to cover important events — the bias of such mainstream publications as The Washington Post these days is not exactly something to be applauding.
See the ad below:
— The Washington Post (@washingtonpost) February 4, 2019
3.) Doritos. To advertise its new Flamin’ Hot Doritos, the snack company decided to take a popular older band, the Backstreet Boys, and mix it with a newer act, Chance the Rapper (above right).
It’s the perfect example of how Super Bowl spots are sometimes just wastes.
They rely on the simple appearance of celebrities to do their work, rather than on real ingenuity.
Nothing really happens in this commercial.
Chance is shown eating a Dorito. He sings, the Backstreet Boys sings, there are expensive cars, jets … and it’s all just a complete bore.
Check it out here.