The 76th Golden Globe Awards were a letdown.
Sure, President Donald Trump’s name thankfully wasn’t uttered once, but the ceremony itself was underwhelming. Save for a couple of moving speeches from Hollywood legends like Carol Burnett and Jeff Bridges, the event was a snoozefest and hosts Andy Samberg (pictured above right) and Sandra Oh (above left) seemed asleep at the wheel.
Yet there was political preaching even so.
Early numbers suggest Hollywood awards shows like the Globes are becoming more and more irrelevant to the average American. Ratings for this year’s ceremony slipped by nearly five percent.
The show posted a 12.7 rating in metered markets, which is down by five percent from 2018.
That rating, by the way, means roughly 12.7 percent of metered households with a television watched the program.
That’s not good, especially when one considers that 2018’s Golden Globes ceremony also tumbled in the ratings. It lost five percent of its viewers overall from 2017 and 11 percent of adult viewers between the ages of 18 and 49, which is a favorite audience for advertisers.
While more numbers are needed to judge the 2019 Golden Globes ceremony in full, it’s already clear shows like this are not essential viewing for most Americans.
But it snubbed many popular movies, too. Clint Eastwood’s “The Mule” is a perfect example.
Another example of the show’s irrelevancy is conveyed by the gaps in its coverage. While the Globes recognized popular films like “A Star Is Born” and “Bohemian Rhapsody,” it barely acknowledged many films seen by paying audiences.
But it snubbed many popular movies, too. Clint Eastwood’s “The Mule” is a perfect example. Critics and audience members praised the film, and it was released at the perfect time to get awards attention — December 14. It has also managed to earn over $80 million at the box office so far and it remains in the top 10 on the domestic box office chart.
The film marks Eastwood’s first acting performance since 2012’s “Trouble with the Curve,” but mainstream Hollywood seems to care about the film far less than paying moviegoers do. The Globes gave it no attention at the awards ceremony — and that typically means a snub from the Academy Awards, too.
For more on the Golden Globes, check out one of the few highlights from the night below: