Barack and Michelle Obama Could Turn Themselves into a Billion-Dollar Brand

With book deals, speaking gigs, product sales and more, the Trump-bashing couple is already worth over $135 million

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It’s everywhere right now, the news about former first lady Michelle Obama’s new book, “Becoming,” just published by Penguin Random House, headquartered in New York City.

In the new memoir, she dishes about her life and her time in the White House — and goes (naturally) after President Donald Trump.

Related: How Michelle Obama Is Making Money Off Hating Donald Trump

“We were now up against a bully … challenging the dignity of our country with practically his every utterance,” Obama read from the memoir during a recent appearance on ABC’s “20/20.”

“The vibrant diversity of the two previous inaugurations was gone … Realizing it, I made my own optic adjustment: I stopped even trying to smile,” she also read.


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How “becoming” is that of a former first lady?

She also said recently on “Good Morning America” to promote the book, “Being a commander-in-chief is a hard job and you need to have discipline and you need to read and you need to be knowledgeable. You need to know history. You need to be careful with your words. But voters make those decisions and once the voters have spoken, you know, we live with what we live with.”

The swipes are Trump are just so predictable, unnecessary, unflattering to the Obamas and just plain tiresome at this point.

But let’s look at the money.

Barack and Michelle Obama have received $65 million in book advances for their memoirs, according to multiple sources, including The New York Post..

The Democratic power couple also recently signed an eyebrow-raising deal with Netflix to create streaming content.

That’s an arrangement that will bring them an estimated $50 million.

The first project out of that deal, by the way, may focus on a book that laid out the supposed chaos that took place at the Departments of Energy, Agriculture and Commerce during the transition from Barack Obama’s administration to the administration of Donald Trump. The book is “The Fifth Risk” by Michael Lewis; and while it’s not confirmed yet as an approved project for Netflix, the fact that it’s even a possibility reveals exactly the kind of works the Obamas plan to pursue in their deal with the streaming giant.

It’s also worth nothing that the former president — who earns an annual pension from the government now of $207,800 — rakes in $400,000 per speech.

And the former first lady is apparently able to command $225,000 per speech herself, as The Post noted.

Oh, wait — there’s more.

“Tickets for ‘A Conversation with Michelle Obama’ at sports venues across the country have also become a hot commodity,” reported The Post.

To see Michelle Obama in person at Brooklyn’s Barclay Center, members of the audience would need to fork over anywhere from $307 to as much as $4,070 — that latter price includes a photo with the former first lady and a signed copy of her new book.

Merchandise of all kinds are for sale to the public, including mugs, T-shirts, and candles — many with “inspirational messages” — from which she’ll also earn plenty of money.

But she is not done in terms of profiting off the new memoir.

Merchandise of all kinds are for sale to the public, including mugs, T-shirts, and candles — many with “inspirational messages” — from which she’ll also earn plenty of money.

Some of that she’ll reportedly be donating to the Global Girls Alliance.

Related: Anti-Trumper Jimmy Kimmel Begs Michelle Obama to ‘Save America’

It has not escaped anyone’s notice that Michelle Obama, in promoting this new book of hers, is granted key television, magazine and other media spots and slots just to talk politics and sell her wares.

Fawning members of the mainstream media make time and space for her, as they do for her husband.

Compare that to the number of interviews or magazine covers granted to current first lady Melania Trump — a woman who speaks five languages, a mother, a stepmother, and an accomplished individual in her own right for many years — and it’s not hard to see just a wee bit of bias going on here.

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