Nike Sales Soar 31 Percent After Controversial Colin Kaepernick Ad Campaign

After many slammed the company, now comes this news — are some people seriously rethinking their original stance?

Image Credit: Nike / Screenshot

Following the controversial rollout of its new ad campaign featuring original anthem kneeler and former quarterback Colin Kaepernick, Nike sales have soared 31 percent — an incredible increase given the rash of memes flooding Facebook calling for various Nike apparel and shoes to be burned.

At least one college — a Christian college in Missouri — has already dropped the company’s gear from circulation among its athletic teams.

Digital commerce and research firm Edison Trends, which tracks sales growth for large e-commerce companies including Nike, indicated that Nike sales are dramatically higher now than during the same quarter back in 2017.

As Kaepernick appears to gain popularity for his stance against oppression by kneeling during the playing of the national anthem before NFL games, the internet has exploded with counteroffensives against the billion-dollar footwear and sportswear giant — ever since the multimillion-dollar deal was struck with the alum of University of Nevada and currently unemployed quarterback.

Detractors of the athlete have shunned his purported disrespect for the U.S. military, the anthem, and the American flag during his time in a 49ers uniform.

And with Nike’s hitting an already contentious subject below the belt in its newest ad, fans are calling for an exodus of apparel, shoes, and other Nike-produced goods.

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President Donald Trump expressed his disapproval about the ad, saying it was a terrible message that shouldn’t be sent, but he didn’t say much more about the reasons for his comments.

Related: Nike No-Go: Outrage Turns to Shock as Company Shares Major News

Former NBA great Kareem Abdul-Jabbar defended Kaepernick, calling on more players to debate whether it’s OK to discuss racial injustices and systematic hatred in professional sports.

Social media users have exploded with commentary since the ad aired, with many people banding behind Kaepernick, while others have taken videos of themselves burning Nike merchandise to protest the money being paid to the former quarterback.

Many believe Nike is shelling out cash to promote anti-oppression while oppressing their own overseas staff through unethical workplace conditions and ridiculously low pay.

A small Missouri college has already removed Nike goods from use by their sports teams as Nike shares tumbled 3 percent late last week.

As an unsigned free agent, Kaepernick still has no offers to play for any NFL franchise to date.

Jerry C. Davis, president of College of the Ozarks, said in a statement this past Wednesday that Nike’s selection of the controversial Kaepernick was “promoting an attitude of division and disrespect toward America.”

Davis also said, “If Nike is ashamed of America, we are ashamed of them.”

Investors fear the move will further degrade the stock in an already competitive sportswear and shoe space.

As an unsigned free agent, Kaepernick still has no offers to play for any NFL franchise to date.

For more on this issue, check out this video below:

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