Kevin Sorbo is one of the latest public critics of Nike and its decision to use former San Francisco quarterback Colin Kaepernick as the center of a new ad campaign celebrating the 30th anniversary of the company’s famous slogan, “Just do it.”

The “Hercules” and “Let There Be Light” star recently took to Facebook.

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And there, he shared the words: “I just returned a pair of Nike shoes to the store. I complained that they hurt my feet when I stand for the national anthem.”

Asked for further comment by CNS News, Sorbo replied by saying the athletic gear company “blew it” with its partnership in celebration of Kaepernick, the original national anthem kneeler.

“Horrible move by them to compare the millions he is still being paid by the NFL and the millions Nike [possibly gave] him to whine about his misfortune and how he ‘sacrificed’ everything to make a stand against police brutality, when true heroes gave their lives to protect his right to whine,” said Sorbo.

“Only in America can you fail upwardly in sports.”

Sorbo is far from the only person to take issue with Nike’s new ad campaign featuring Kaepernick’s face with the words “Believe in something. Even if it means sacrificing everything.”

People have been posting images of themselves destroying Nike gear.

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Academy Award-nominated actor James Woods publicly dropped stock in the company and encouraged others to follow.

Taya Kyle, widow of the late Navy SEAL and “American Sniper” author Chris Kyle, joined in on protests of the company and asked why Nike was not using true heroes such as the late Pat Tillman, who left his NFL contract to join the military following 9/11, as examples of “sacrifice.”

President Donald Trump also publicly criticized the company’s decision.

Colin Kaepernick has sacrificed nothing since leaving the NFL last year.

He may claim he’s being kept off the field because of his political activism, but he was an average player who never stood out because of athletics.

Plus, his celebrity and status have only grown since parting with the league.

He has a book deal, a television deal, several media awards, and now this new ad campaign to show for his time away from the field.

Tell us again, Nike, what exactly this man sacrificed.

Check out one of Nike’s Kaepernick ads below: