Michelle Obama announced a 10-city speaking tour to dovetail with the release of her upcoming memoir, “Becoming,” in an Instagram post on Wednesday.
The post, hashtagged “#IAmBecoming,” has since been viewed nearly 2 million times on Instagram.
The accompanying video, also released on Twitter, boasts over a million views in less than a day.
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“It’s the story of my humdrum plainness, my tiny victories, my lasting bruises, my ordinary hopes and worries. It’s the story of who I am, truly, and I’m proud of it — blemishes and all,” said Obama in the post describing the book.
She also invited fans to get tickets for the tour.
I’m done with my book! I’ve learned a lot about myself and I’d like to share my story of BECOMING—the plainness, the blemishes, the crazy turns—with you on my book tour, beginning 11/13 in Chicago. Go to https://t.co/dVXmPri4OS to find out how to get tickets. #IAmBecoming pic.twitter.com/jmlbh19RXG
— Michelle Obama (@MichelleObama) September 12, 2018
In the post’s accompanying video, Obama said of her memoir’s creation and upcoming debut, “I am proud of what I’ve created. I’m proud because it is candid. It’s honest. It is totally and utterly me.”
In the Instagram video, which was filmed in her office, she also mentioned that she is “a little frightened” about the book because it is “so candid and honest and open.”
“Becoming,” published by Penguin Random House, is described on the website devoted to the book and the tour: “Warm, wise and revelatory, ‘Becoming’ is the deeply personal reckoning of a woman of soul and substance who has steadily defied expectations — and whose story inspires us to do the same.”
The “stadium-sized,” 10-city tour will kick off in Chicago at the United Center, on the day her book is released — November 13, as the Chicago Tribune reported.
Other tour cities will include Boston, Brooklyn, Denver, Detroit, Los Angeles, Philadelphia, and Washington, D.C.
The tour will conclude on December 17 in Dallas, Texas, at American Airlines Center.
Tickets for the events, which will be held in stadiums, arenas, and other sizable venues, are available through Ticketmaster.
Presale for “verified fans,” the registration for which began Wednesday, will start September 20.
Tickets will be available to the general public the following day.
Early supporters of the book tour included U.S. House candidate Robin Kelly of Illinois and Olympic gold and silver medalist Diane Dixon, who both tweeted Thursday morning, appending the #IAmBecoming hashtag.
— Robin Kelly (@RobinLynneKelly) September 13, 2018
#Repost michelleobama with get_repost
JOIN ME ON MY BOOK TOUR! https://t.co/IAWu2enye4 #IAmBecoming
I’m from the South Side of Chicago. I went to Princeton and Harvard. I’m a… https://t.co/WBROXgWrN4
— Diane Dixon, OLY (@DianeDixon) September 13, 2018
Use of the hashtag on Twitter was exceptionally limited, however.
Among the 11 verified (“blue check”) Twitter users who had used the hashtag as of about noon Eastern time on Thursday, one was from Obama herself, two were from her publisher, one was from an organization Obama selected to promote the book — and another was from Ticketmaster.
The news about Michelle Obama comes nearly at the same time as news about former Vice President Joe Biden: He’s getting his own Instagram program to help drive voters to the polls this fall in the 2018 midterm elections.
Former President Barack Obama, of course, has already been showing up across the country as well, doing speaking engagements and other events to help drive Democrat voting this fall.
Michele Blood is a Flemington, New Jersey-based freelance writer and a regular contributor to LifeZette.