James Woods is one of many who is no fan at all of Nike’s new ad campaign featuring anthem kneeler and former San Francisco 49ers quarterback Colin Kaepernick.
The first ad of the campaign featured a picture of Kaepernick’s face in black and white with the words “Believe in something. Even if it means sacrificing everything.”
Kaepernick’s status and celebrity has risen since he left the NFL last year — he claims he’s being kept from playing because of his political activism — so many have taken issue with the Nike company when it claims that Kaepernick is an example of “sacrifice.”
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James Woods publicly dropped stock in Nike and encouraged others on social media to do the same.
He continued his criticism of the athletic gear company over the weekend by sharing a video of heroic cops in action.
He said that these are the men and women Nike “chooses to degrade, disparage, and humiliate” with their new ads.
“What’s most powerful in this video is the images of police officers having a face-to-face gun battle with the kill-crazy gunman. These are the men and women @Nike chooses to degrade, disparage, and humiliate. #StandForLawEnforcement,” Woods tweeted on Sunday, along with a video showing Cincinnati police stopping an armed gunman.
What’s most powerful in this video is the images of police officers having a face-to-face gun battle with the kill-crazy gunman. These are the men and women @Nike chooses to degrade, disparage, and humiliate. #StandForLawEnforcement https://t.co/xyz8giKtD5
— James Woods (@RealJamesWoods) September 8, 2018
The reported gunman is Omar Perez.
This man attacked Cincinnati’s Fifth Third Bank last week, and since this occurred in a gun-free zone, Perez was able to fire off shots and injure two people and kill three.
The video shows police moving alongside the building (partly exposed thanks to glass walls) until Perez gave away his location.
They then shot Perez — and ended the carnage.
The issue with Nike’s new campaign is not that the firm used Kaepernick in ads.
Kaepernick, at this point, is an irrelevant player. He made no real mark as an athlete while in the NFL; and at least for now, his so-called legacy is that he started the national anthem kneeling protests, which have done little but cause controversy and tank the NFL’s ratings.
Woods and others take issue with the fact that Nike is holding up Kaepernick as an example of sacrifice. It’s an out-of-touch sentiment that has outraged everyday Americans. If the company had any respect for first responders or military servicemen and women, they would rethink and reword their campaign.
Real sacrifice takes place every single day in this country and abroad, but Nike has no idea what that sacrifice is.
Someone needs to sit the company’s head honchos down and show them more videos like the one Woods shared.
Check out one of Kaepernick’s ads for Nike below: