Entertainment

Coca-Cola Considers a Marijuana-Infused Version — Would You Try It?

Major soda company reportedly ironing out a deal to make a 'recovery' drink that includes a cannabis ingredient

Coca-Cola could soon be getting into the thriving marijuana business.

A report from BNN Bloomberg TV indicates that the soda giant is in serious talks with Aurora Cannabis to create cannabis-infused beverages for the consumer market.

A company spokesman refused to talk directly to Bloomberg about the negotiations, but the individual did say in an email, “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD [cannabidiol] as an ingredient in functional wellness beverages around the world. The space is evolving quickly.”

Aurora also would not comment on the specifics of the deal.

The company said in a statement, “Aurora has expressed specific interest in the infused beverage space, and we intend to enter that market.”

One source told Bloomberg that the potential drinks would be marketed as “recovery” drinks.

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“It’s going to be more of the ‘recovery drink’ category,” the source said.

This person added that the companies are “pretty advanced down the path” of negotiations.

If Coca-Cola is indeed working on the deal, then the beverage giant is one of many drink companies out there that are looking to get into the cannabis business.

Constellation Brands and Canopy Growth are also reportedly working on creating a line of marijuana drinks, including zero-calorie beverages.

Cannabidiol, the cannabis constituent substance that would be used on Coca Cola’s potential beverages, actually has no psychoactive effects.

It is instead used mostly as a “reliever.”

It can relieve inflammation, pain, cramping and more.

If the deal goes through with Aurora Cannabis, the drinks likely would be available only in Canada at first, since Aurora is a Canadian company.

However, consumers can expect such drinks to be rolled out eventually in America, as the legalization of pot spreads and becomes more popular with voters.

If Coca-Cola is indeed working on the deal, then the beverage giant is one of many drink companies looking to get into the cannabis business.

Another company that is looking into creating cannabis-infused drinks is Molson Coors Brewing.

The company announced recently that it has been working on a line of cannabis drinks.

To see more about the potential deal between Coca-Cola and Aurora to create cannabis-infused drinks for the consumer market, check out the video just below:

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