10 Cringeworthy Responses to the Nike Announcement That Have Conservatives Upset

Maybe the controversial ad from the sportswear company featuring anthem kneeler Colin Kaepernick wasn't so controversial after all?

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Despite the enormous controversy over Nike’s new ad campaign featuring Colin Kaepernick, the company’s online sales are showing some dramatic reaction for the better.

Nike made headlines across the county when it announced that Colin Kaepernick, the former quarterback who started kneeling during the national anthem two years ago, would be the new face of its 30th-anniversary “Just Do It” campaign.

It began by releasing a close-up black-and-white photo of Kaepernick’s face with the caption “Believe in something. Even if it means sacrificing everything.”

While some believed this ad was a heroic triumph, others felt the ad was spitting in the faces of American soldiers and others.

Check out these responses below, for example.

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After he was accused of disrespecting the flag, Kaepernick told the media back in 2016 that he was not “going to stand up to show pride in a flag for a country that oppresses black people and people of color.”

“To me, this is bigger than football, and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder,” said Kaepernick.

Even after causing a stir for his kneeling protests, Kaepernick continued to cause controversies by wearing socks depicting police officers as pigs.

He also wore a shirt with the image of former Cuban dictator Fidel Castro on it.

Many different athletes and teams followed Kaepernick’s example and started kneeling during the anthem as well.

Related: Oh, Great: We’re Getting a TV Show About Colin Kaepernick

Eventually the outrage grew so strong the NFL stepped in and said that players could no longer kneel during the anthem. Instead, if they wanted to protest, they could remain behind in the locker rooms. (That, of course, didn’t solve much.)

After all of the controversy surrounding Kaepernick, Nike’s ad campaign was a very risky move, especially since the company had just signed an endorsement deal with the NFL and Kaepernick is suing the NFL for allegedly blacklisting him.

Nike’s campaign was heavily criticized by pundits, police, military organizations and the president of the United States — who said the ad campaign was sending a “terrible message.”

This led many people to believe that the ad campaign would hurt Nike’s sales.

Despite the controversy, many people in the left-leaning media supported Nike’s decision. At first it appeared the campaign was going to hurt the company. After the announcement, there was a 3 percent drop in Nike’s stock.

Nike even admitted that “there was speculation that the Nike/Kaepernick campaign would lead to a drop in sales.”

The campaign led to boycotts leading consumers to burn Nike shoes and products. Despite all of this, Nike’s online sales numbers increased by 31 percent since the campaign began, as Edison Trends noted.

Some sales increase was already expected due to the Labor Day weekend sales; but according to a piece in Market Watch, this year’s increase is nearly double what it was during the same weekend last year.

The news that Nike’s sales went up because of the campaign led to even more controversy.

Check out some of the Twitter response below.

Golf champion Tiger Woods, who had recently made news for refusing to condemn President Donald Trump, voiced his support for Nike this weekend.

“I think Nike is trying to get out ahead of it and trying to do something special, and I think they’ve done that … It’s a beautiful spot and pretty powerful people in the spot,” said Woods, according to USA Today.

And a fan — sort of — almost posted this message online: “I am rooting for Nike on this one … Nike does have to make up some ground, but it is a pleasure to see them FINALLY get behind the cause. Now all they must do is to take care of their abuse against women, employees overseas, and neglectful tone about the violence over sneakers in years past.”

For more on this issue, check out this video below:

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