For liberals, incendiary rhetoric often goes against the “Kumbayah” vibe they like to project.

On Thursday on MSNBC’s “Live,” former John McCain presidential campaign chief strategist Steve Schmidt said that for “new growth of a conservative movement,” the Republican Party of Donald Trump must first “burn to the ground.”

Schmidt, whose Wikipedia page lists him as a specialist in “message development and strategy,” must have forgotten some of the tools in his strategist toolkit.

“It’s like a fire,” the strategist and MSNBC commentator said of the process needed to “save” to GOP.

“Fires are a part of the ecosystem, part of the natural progress. And when the forest burns, it’s purified. There can be new growth. For there to be new growth of a conservative movement, of a right-center party, the one that I joined in 1988, it needs to burn to the ground.”

He also issued this reckless and incorrect missive: “That’s not to mention the baby internment camps, the indecency, the cruelty, the meanness, the lying, the complicit nature of this Republican majority with an attack on the country that’s launched by the Russian Federation.”

And then there’s this gem, which is a recurring and unoriginal theme for progressives: “So the Republican party of Teddy Roosevelt and John McCain and Ronald Reagan and George W. Bush is dead. It’s over. It doesn’t exist anymore. It has been taken over, lock, stock and barrel.”

He also opined, “For there to be any redemption of a Right of center conservative party in the United States of America means the party of Trump must be destroyed politically.”

See the video: