Hollywood Summer Box Office Sinks to Disastrous 25-Year Low
Films like 'Avengers: Infinity War' have succeeded — but moviegoers are turning to many options other than the cinema
Hollywood’s been hit by another lackluster showing at the box office this summer, even as revenue has seen an uptick since last year’s dreadful offerings.
While a number of blockbusters saw massive global earnings this summer — led by Disney/Marvel’s “Infinity War” ($679 million) and Disney’s “Incredibles 2” ($597.1 million) — box-office attendance is at its lowest in 25 years, according to The Hollywood Reporter.
As the money keeps pouring in for marquee franchises including “Jurassic World,” whose latest installment, “Fallen Kingdom,” reaped $413 million worldwide even though it was widely panned, other films premiered to crickets, such as “Solo: Star Wars Story,” which is expected to lose at least $50 million for Disney.
“Solo” in many ways embodies moviegoers’ weariness of reboots and their craving for more original fare.
With the turnaround from box office to DVD release shrinking (it’s now a mere few months), savvy movie watchers are finding DVD and digital ownership a way to shrink their budgets.
As a bonus, home consumers get to enjoy their film-viewing experience more than once. Spending a few bucks at home saves people money for gas, a babysitter, snacks, etc.
Movie theaters have attempted to reverse the streaming trend by pulling out all the frills for the theatergoer: expanded concession choices, including fast-food favorites like hot dogs and pizza, more prevalent 3D and Imax options, cushy leather recliner chairs and more.
But all these perks amount to one more hurdle for the average movie lover: money.
The drop in prices of big-screen televisions doesn’t help the situation for theaters, either. When people huddled around a black-and-white or color television set with “rabbit ears,” seeing a movie in a bigger and bolder fashion made a lot of sense. It was a collective experience for the family, for friends, or for couples to see a blockbuster film.
The arrogant celebs who lecture Americans about politics during awards season represent an out-of-touch film industry.
Now, with fantastic viewing experiences so commonplace at home, numerous blockbusters coming out every year, and families having digital options that make it easier to cater to individual tastes and for people to “go their own way” — the appeal of going to the theaters is not there, as it once was.
On top of all this, mainstream Hollywood creators are more culturally disconnected from moviegoers than ever before.
The arrogant celebs who lecture Americans about politics during awards season represent an out-of-touch film industry. Hollywood clearly doesn’t understand members of the audience who elected Donald Trump president, nor the tight budgets of working-class Americans.
It all adds up to continuing box-office disasters.