Cracker Controversy: Iconic Snack ‘Animals’ Now Roam Free After PETA Pressure

Redesign of Nabisco's red-and-yellow cookie boxes takes fans by surprise — see it here

Image Credit: shadyood, Reddit

Packaging changes have come to yet one more iconic consumer product.

Though fans surely will continue enjoying delicious Nabisco crackers in their red-and-yellow handheld boxes, the animals that “decorate” the boxes are now depicted as roaming free on the grasslands — rather than appearing behind the bars of circus boxcar cages.

The cookies will retain their current branding as far as the name goes — Barnum’s Animals crackers — which is a tip of the hat to P.T. Barnum of the Ringling Bros. and Barnum & Bailey Circus, which closed last year after a 146-year run.

People for the Ethical Treatment of Animals (PETA) began lobbying for a change to the boxes back in 2016, as the Associated Press reported.

PETA’s request for Nabisco to discontinue depicting captive animals on the cookie boxes appears to be an extension of their work in this area. The organization had advocated on behalf of very real circus animals — many of which suffered atrocities in poorly regulated circuses worldwide — for more than 30 years.

Nabisco first offered the iconic snack back in 1902. The design of the cookie boxes remained largely unchanged for 116 years, with occasional exceptions for special edition runs, the Chicago Tribune explained.

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Deerfield, Illinois-based Mondelez International, which owns Nabisco, has begun rolling out the new boxes, which feature a zebra, an elephant, a lion, a giraffe, and a gorilla roaming free on the grasslands with acacia trees in the background.

The newly illustrated versions are already available in stores.

“Big victories can come in small packages,” PETA said in a statement on its blog. “We find new evidence that people are embracing compassion for animals like never before.”

In a tweet, the group thanked Nabisco for the new box, which PETA claims better reflects that “society no longer tolerates the caging and chaining of animals for the circus.”

Check out this video — and then see the tweets below:

Michele Blood is a Flemington, New Jersey-based freelance writer and a regular contributor to LifeZette.

(photo credit, homepage and article: shadywood, Reddit.com)

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