Gun Store Owner Didn’t Fall for Sacha Baron Cohen’s Trickery

Comedian best known for his 'Borat' role was unable to dupe this man — story is embarrassing for the 'Who Is America?' host

Sacha Baron Cohen lured many prominent conservatives into ridiculous interviews by disguising himself for his new Showtime series — but one gun store owner wasn’t buying it.

Norris Sweidan, the owner of Warrior One Guns & Ammo in Riverside, California, agreed to have his store participate in a documentary about a Hungarian immigrant who was trying to buy a gun in the U.S.

The documentary did not actually exist, of course. It was an elaborate scheme by Cohen to embarrass the gun store owner. In the premiere episode of his “Who Is America?” show, for instance, Cohen tricked a Republican politician into admitting that arming young children was a good defense against school shootings.

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Sweidan was not fooled by the so-called Hungarian immigrant when he saw him in person — Cohen was presumably playing the part — in February of last year.

“He comes in — [and] off the bat you can see in the video I’m looking like, ‘This guy does not look like an Hungarian immigrant.’ Tight-a** leather pants, a beard, it just didn’t fit,” Sweidan recently told Fox 11. “The moment his words came out of his mouth, I was like, ‘This guy is full of s***.”

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You can see the security camera footage Sweidan is referencing below:

Sweidan immediately called out Cohen. “I’m looking at the producer and I’m just like, ‘Am I being fooled right here?'” he said. “And I just kept looking at the guy and I was, like, ‘You’re Borat.'”

Sweidan said Cohen then left the store and the producers who were left behind provided no answers. Sweidan eventually kicked everyone out of his store.

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“Once I knew it was Borat, we already know his game and his bulls***. So we knew he’s here to make a mockery, and of what? Gun owners? The gun business? Gun shops?” he said.

He continued, “He was fake, the producers were fake, the show was fake, and Showtime is fake, to be honest with you. They want a real story, come talk to us. We’ll give you a real story.”

The real estate mogul was having none of it.

It is worth noting that at least one other person wasn’t duped by Cohen.

The comedian, in character as Ali G for “Da Ali G Show,” attempted a ridiculous interview with Donald Trump back in 2003 — but the then-real estate mogul was having none of it, and swiftly ended the interview.

(photo credit, article image: FOX 11 /  Sacha Baron Cohen, CC BY-SA 2.0, by Joella Marano)

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