As if keeping underage drinkers from taking unhealthy risks with alcohol isn’t hard enough for parents, there’s now a new danger lurking on the horizon (for both kids and adults): cannabis beer.
That’s right — it’s beer made from pot. Canadian company Province Brands created the beverage made from the stalks, stems and roots of the cannabis plant, as Ladbible.com reported.
Beers infused with cannabis oil are already on the market, the Daily Mail noted — but none have used the actual plant itself in the process of brewing.
What’s worse, the beverage has bite.
“The beer hits you very quickly, which is not common for a marijuana edible,” Doomah Wendschuh, CEO and co-founder of the company, told The Guardian.
Wendschuh is from Miami, Florida, but moved to Toronto in 2016 to capitalize on Canada’s pending plans for nationwide cannabis legalization. Last month, our progressive neighbors to the north passed a bill to allow recreational use marijuana nationwide — ending a 90-year prohibition — but the law won’t take effect until mid-October.
“The idea [for cannabis beer] came from thinking: Can we create something that can serve the role that alcohol serves in our society, and can we do that using this monumental sea change that is happening in our world right now?” Wendscuch said to The Guardian. “If I could create an alternative to alcohol, that’s something that would change the world. That’s something I’m very passionate about.”
Wendschuh did not elaborate on exactly why the world needs an alternative to alcohol.
As adult-use sales get closer to reality in Canada (Oct. 17!), scientists at Province Brands unveil a beer "brewed from the stocks, stem and roots of the cannabis plant."https://t.co/AoUpkH5Hbf pic.twitter.com/em4z9Cpamd
— Cannabis Dispensary (@cdispensarymag) July 23, 2018
“I don’t think there was anywhere else in the world where we could do this business,” noted Wendschuh. “Canada is already leading the world in creating an industry around medical cannabis, and we expect them to continue to lead the world in trading and industry around adult-use cannabis.”
Any alcohol produced during the processed is removed, resulting in a non-alcoholic, gluten-free beer that offers a cannabis high, noted Ladbible.com.
“Marijuana is not good for you, and our beers are not good for you.”
Wendschuh wants his company to be the world’s first cannabis brewery, with plans to roll out more types of beers using different flavors and strains of cannabis.
Although saying he believes his product will be safer and healthier than alcohol — Wendschuh did acknowledge his beverage comes with risks.
“Marijuana is not good for you, and our beers are not good for you,” he said to The Guardian. “You should not drink them five times a day, you should not drink them first thing when you wake up in the morning. We’re not saying that.”
It seems that what Wendschuuh’s company is clear about is that, risks aside, there’s a lot of money to be made in the marijuana market — placing safety a distant second to profits from an addictive drug sold in yet another attractive form.