‘Permit Patty’ Is No Longer Selling Pot at Her Cannabis Company

Businesswoman was smoked out by her customers after a video of her berating a young child went viral

Alison Ettel became the subject of a viral video last week — and it earned her the dubious nickname “Permit Patty.”

Ettel appeared to call the local authorities to report that a little girl was selling water on the sidewalk “without a permit” outside AT&T Stadium in San Francisco, multiple outlets including KTU reported.

Ettel was captured on video — which was promptly posted to Instagram — and she instantly became the subject of national ridicule.

The fallout from her tirade now includes her leaving her role as CEO of TreatWell, CBS News and others reported. Ettel is the co-founder of the company, which sells cannabis extract “treatment” for both humans and animals.

TreatWell’s customers spoke with their money after the episode.

“I forgot to mention that we had pulled [TreatWell’s] product line as soon as we saw the video,” said the manager of one San Francisco store, reported CBS News. “We do not support that type of behavior!”

Many other retailers in the San Francisco Bay Area terminated their business relationships with TreatWell, according to CBS; many people on social media claimed Ettel’s complaint about the eight-year-old black girl was racially motivated.

Here’s the backstory: Erin Austin, whose eight-year-old daughter Jordan Rodgers was selling water bottles out of a cooler for $2 each, filmed Ettel’s tirade, following her down the sidewalk as she appeared to phone authorities.

“This woman [doesn’t] want a little girl to sell some water. She’s calling police on an eight-year-old little girl,” Austin said in her video. “You can hide all you want — the whole world is going to see you, Boo.”

Austin said her daughter was selling the bottles to save up for a trip to Disneyland, and also related that she herself had recently lost her job.

Ettel told the “Today” show the real motivation behind pretending to call the police — she says she never actually made the call — was that both the little girl and her mother were shouting while she was trying to work in her apartment nearby.

Ettel claimed she told them to be quiet before making the purportedly phony call.

“I tried to be polite, but I was stern,” Ettel said. “And I said, ‘Please, I’m trying to work. You’re screaming. You’re yelling, and people have open windows. It’s a hot day. Can you please keep it down?'”

Austin told a different tale.

“She never asked us to be quiet. She came out and directly demanded to see a permit to sell water from an eight-year-old,” she told the New York Post when asked about Ettel’s claim.

Ettel later apologized. “I want the mother to know this was nothing to do with race at all,” she said on the “Today” show.

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She continued, “It had everything to do with the disturbance. I was very stressed out. I definitely made comments that I never would have in any other situation, and it’s not an excuse.”

The story is reminiscent of that of Justine Sacco, who made an ill-advised Twitter remark before boarding a flight: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”

While she was traveling halfway across the world, she became an internet villain — and subsequently lost her job at a PR firm.

Kyle Becker is a content writer and producer with LifeZette. Follow him on Twitter

(photo credit, homepage and article images: @Ladysowavy, Instagram)

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Kyle Becker is a content writer and producer with LifeZette.