It should come as little surprise that the early projections for the 2018 Oscar ratings indicate the telecast has likely hit an all-time low.
Ratings were down 16 percent from last year’s awards show, according to Deadline — and 2017 was already a low-rated year.
Variety reported that the 8 p.m. to 11 p.m. portion of ABC’s telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered market overnight ratings … That’s down about 16 percent from the 22.5/37 rating generated by the 2017 Oscars.”
It was not a good idea at all for the show to feature an increasingly political Jimmy Kimmel as host once again this year — which likely drove away many viewers. His “woke” bits and almost incessant social justice advocating had little to do with humor and everything to do with advancing a political agenda.
And though the Best Picture picks were among the more popular in recent years, the Academy still recognized a great many films that few people outside the entertainment industry had even heard of — so-called art house films rarely attract or appeal to a wide audience.
If producers want these awards shows to earn the ratings that they once did, they need to begin considering that vast swaths of people don’t want to tune into a night meant to celebrate art — and then see millionaire celebrities preaching to them incessantly about politics and shaming them about their beliefs — all while these “stars” are protected by armed security.