Chicken-Wing Chain Hopes Its Olympics Promo Will Fly
Here's how Buffalo Wild Wings is dressing up its fried meals in a limited-time offer that plays off the 2018 winter games
Buffalo Wild Wings is hoping you go for the gold with its new Olympics promotion.
Starting Friday, the chicken-wing chain will offer a new buffalo wing decoration for those who want the gold — but don’t want to prove their athletic proficiency for it.
Instead, all customers have to do is cozy up in a booth and ask, “Can I have some bling on my wings?”
Or, more demanding patrons can say, “Bling my wings!” according to a press release.
The “one-of-a-kind gold” #WingBling, as marketed by Buffalo Wild Wings, is a “tasteless sugar topping that the wings are ‘dusted’ with after they are cooked and sauced,” a spokesperson for Buffalo Wild Wings told Fox News.
And much like the real Olympic gold, they are only around for a limited time.
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The stunt is in honor of the 2018 Winter Olympics in Pyeongchang County, South Korea, and will only be offered for in-restaurant dining guests during the month of February to coincide with the games, while supplies last.
The 2018 Winter Olympics are taking place February 9-25.
This Fox News piece is used by permission.
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