Another Delicious Win for Consumers
In the ongoing fast-food price wars, look who's reviving its dollar menu and rolling out other yummy bargain choices
McDonald’s may have rolled out a brand-new version of its long-gone Dollar Menu on Thursday, but Mickey D’s isn’t the only fast-food franchise gearing up for a price war in 2018.
Taco Bell, which previously announced plans to debut 20 different $1 items to its menu in 2018, announced Wednesday that its new $1 Nacho Fries will be available starting on January 25.
The fries, which come dusted with “Mexican seasoning” and a side of nacho cheese sauce, will also be available in both Supreme and Bell Grande versions (i.e., with additional toppings such as beef, sour cream, or pico de gallo) for $2.49 and $3.49 respectively, per a press release. The Tex-Mex chain had previously hinted about adding fries to its menu during an October Twitter exchange with Mark Hoppus of the band Blink-182.
Wendy’s, not to be outdone, also expanded its “4 for $4” menu on Wednesday, and now allows customers to choose from eight different entrée choices including its Double Stack, Crispy Chicken Sandwich, Grilled Go-Wrap, Jr. Bacon Cheeseburger, Crispy Chicken BLT, Jr. Cheeseburger, Spicy Go-Wrap, or Jr. Cheeseburger Deluxe. As before, each entrée can be paired with chicken nuggets, french fries, and a drink for just $4.
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McDonald’s, meanwhile, had simply revamped one of its older, more popular promotions — the Dollar Menu — to create its new “$1 $2 $3 Menu,” which is available as of January 4. While the original incarnation of this pricing model hadn’t been included on the menu since 2013, customers can now order sausage burritos, cheeseburgers, soft drinks, or McChicken sandwiches for $1; McGriddles, Buttermilk Crispy Tenders, Bacon McDoubles, or small McCafe drinks for $2; and triple cheeseburgers, Sausage McMuffins, Happy Meals, and a newly added fried chicken sandwich for $3.
The recent price wars may have even prompted fast-food restaurants to introduce new items to their standard permanent menus: In-N-Out Burger, which hadn’t added a new item to its menu in over a decade, is once again serving hot cocoa ($1.60) after the drink disappeared from the menu over 50 years ago.
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