Oprah Winfrey has already conquered television, film, and magazine racks — but now she has the niche food market in her sights.
The media mogul is teaming with Kraft Heinz to launch O! That’s Good, products that will mix comfort food with vegetables.
“This product line is real, delicious food with a twist,” said Winfrey in a public statement on Wednesday.
The food line will offer mixed dishes such as mashed potatoes with cauliflower and broccoli cheddar soup with butternut squash.
The products will reportedly be in select stores this week and have a full launch in October. The items will be priced at five dollars and below.
Winfrey is only the latest celebrity to jump into the food market. Many have tried; some have even succeeded.
Late actor Paul Newman created Newman’s Own in 1982. The company still runs to this day and sells frozen pizzas, salad dressings, and much more — some of which are Newman’s own personal recipes. One hundred percent of the profits are given to charity.
Other celebrities have mostly made forgotten foods, such as Mr. T’s 80s breakfast cereal — or they’ve stuck to promoting a certain product with their name and likeness featured on it.
A full food line is a bit more complicated and harder to launch successfully, but Winfrey at least has some experience. She owns 10 percent of Weight Watchers and helps promote the weight loss food program, but reports indicate her O! That’s Good will be entirely separate from Weight Watchers, with no cross promotion.
(photo credit, article image: Kyle van Tonder, Flickr)