Increasingly divisive celebrities may want to take notes on a recent interview comedian and actor Kevin Hart did with Variety.
“When you jump into that political realm, you’re alienating some of your audience,” Hart, pictured above with his wife Eniko Parrish, said when explaining why he refuses to get political with his comedy.
“The world today, it’s really not a laughing matter. It’s serious,” he continued. “I don’t want to draw attention to things I don’t have nice things to say about.”
It’s an old-school strategy that has served the star well, as he remains one of the few actors who is still a box-office draw with original films.
Last year’s “Central Intelligence,” starring Hart and Dwayne Johnson, earned over $120 million in the U.S. alone.
Films such as “Ride Along” and “Ride Along 2” also earned well, bringing in $135 million and $91 million, respectively. Even Hart’s standup specials earn well, a rare feat for a comedian. Last year’s “Kevin Hart: What Now?” made over $20 million at the box office. The actor will next be seen later this year in a “Jumanji” movie.
He’s on the road now promoting his book, “I Can’t Make This Up.”
Meanwhile, stars such as Robert De Niro and Rosie O’Donnell have made politics the bedrock of their public profiles and have paid dearly for it with audiences.