Jelly Bean Surprise: Check Out America’s Favorite Flavor

And you thought buttered popcorn and watermelon were the most beloved choices of all? Guess again!

Ask me to describe the taste of black-licorice jelly beans, and the best I can come up is the very articulate, “Yuk.”

My husband, on the other hand, just loves them.

“Give me that,” he has said on those occasions when a black-licorice jelly bean has wound up in the bunch I’ve scooped up.

“Gladly,” I’ve said.

But then I want a chocolate-flavored one in return — or a vanilla, or a cinnamon. Anything but black licorice.

Related: Jelly Beans: A Delicious Political History

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Yet clearly those who relish this flavor have a whole lot of company — because just released a list of the 30 favorite jelly-bean flavors in America, broken down by state. And black licorice is the best loved flavor in the country.

For real.

Here are the 10 most popular jelly-bean flavors across the nation, according to the new survey:

  • Black licorice
  • Buttered popcorn
  • Watermelon
  • Cherry
  • Cinnamon
  • Juicy pear
  • Orange
  • Green apple
  • Toasted marshmallow
  • Blueberry

While some flavors on this list make sense to many of us — watermelon is refreshing, and green apple is nicely tart — others seem a bit of a head scratcher (juicy pear? Feels so … random). And toasted marshmallow? Maybe.

Related: How Easter Saved My Life — and Brought Untold Blessings

But the folks at apparently did their research: They dug “through over nine years of sales data,” involving over 10,000 people, to produce their list of favorite flavors and found that “Americans gobble up more than 16 billion (with a ‘b’) jelly beans on Easter.”

Also, this handy list comes out just in time for National Jelly Bean Day (April 22), so after Easter, people can keep celebrating and eating the jelly beans they favor, including all those black-licorice beans. (Incidentally, black licorice was the number-one flavor in New Jersey — no wonder I don’t live in the Garden State anymore!)

Here are the next five favorite flavors, by the way:

  • Coconut
  • Pink strawberry
  • Cotton candy
  • Bubblegum
  • Root beer
meet the author

Maureen Mackey served as editor-in-chief and managing editor of LifeZette for nearly five years. Before that, she held senior editorial positions at major publications, helping The Fiscal Times win a MIN Award for Best New Site as managing editor and Reader's Digest win an American Society of Magazine Editors Award for General Excellence as book editor. Her work has appeared in Real Clear Politics, CNBC, A Fine Line, AARP Magazine, Yahoo Finance, MSN, Business Insider, and The Week, among other outlets. She is a member of the Newswomen's Club of New York and the American Legion Auxiliary.

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