Oh, No! There’s an Eggnog Shortage

The holiday beverage 'helped me with Elf-on-a-Shelf duties,' says one dad — so what will he do now?

Many Americans are slurping down more than their fair share of eggnog this year, leaving the rest of us high and dry. The Wall Street Journal has confirmed there’s a major U.S. shortage of the creamy and delicious holiday beverage.

“Now I’ll have to spike my coffee — and that’s just not the same,” said one Boston-area dad of three.

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Record eggnog sales — up an astounding 60 percent from last year for eggnog producer Organic Valley — are already reported this year, according to WSJ. Producers obviously underestimated demand for the drink — 5 percent is the normal increase in sales over the holiday.

Another eggnog producer, Ronnybrook Farm Dairy of Pine Plains, New York, underestimated demand by 25 percent — leading that company to also expect a shortage of the party-pleaser this year.

Get ’em while you can!

Eggnog was popularized by 18th-century American colonists, as The Journal noted. Brandy, bourbon, or rum is often added to give eggnog a “Merry Christmas” kick.

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“I’m surprised the settlers got so much done,” quipped the Boston-area dad. “One ‘enhanced’ eggnog and I would be asleep in my colonial haystack!”

Eggnog is made from eggs, milk, cream, and spices like cinnamon, nutmeg, and clove. The eggs are usually used for texture and froth but are heat-pasteurized for safety, according to The Journal.

Related: Hey, Sugar, I’m So Over You

There is a method to this year’s eggnog madness — we Americans are being conditioned to crave flavors. Since the market is flooded with pumpkin-flavored products from September clear through to November, food companies have been trying to push customers’ expectations for seasonal flavors into December using eggnog, said WSJ.

Starbucks now sells an eggnog latte, and Blue Diamond Growers, a company known for its nut-based milks, created “Classic Almond Nog” in an effort to piggyback on the eggnog craze.

Even eggnog-flavored jelly beans are flying off the store shelves. American candy company Jelly Belly is enjoying just how customers are latching onto the smooth flavor over the holidays to the tune of a 20-percent increase in sales, as The Journal reported.

Coping with this shortage will be challenging for many. But luckily, many different eggnog recipes can be obtained from a simple Google search.

“I remember one year I drank a ton of eggnog and gained about 10 pounds over the holidays,” recalled the dad of three. “I believe it was the year it was my job to move that Elf on a Shelf around every night. Eggnog helped with that.”

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