There may be fewer “Highlights” magazine subscriptions being gifted this Christmas —  if One Million Moms is successful in reaching millions of traditional families in America with an important message.

The organization, a sub-group of the American Family Association, is taking on the children’s magazine’s decision to feature same-sex parents in its pages.

“Where is the last place parents would suspect their kiddos to be exposed to same-sex families portrayed as normal?” the group wrote in a post to their website on December 8, titled “Highlights Magazine has Caved to the Left.” The group continued, “In the current controversy, Highlights magazine decided to include same-sex families in their magazines.”

The long-beloved publication made its controversial decision after LGBT groups turned their focus on the publication in October. Neither Goofus nor Gallant would be amused by this example of corporate crumbling.

Many LGBT people posted their anger at Highlights’ even-toned response.

“I know it’s not PC to say this, but this just made my heart sink,” one Braintree, Massachusetts, mom of a toddler and a first-grader told LifeZette. “How many times have I been in a waiting room or the library and steered my kids towards Highlights? Now I will have to preview it before they read it.”

A post this fall to the Highlights for Children Facebook page by New York mom Kristina Wertz called out the publication after her partner’s written letter went unanswered, according to Babble. Wertz worked for the Transgender Law Center in San Francisco for five years and then for “Funders for LGBTQ Issues” in New York City as director of engagement, reported LifeSiteNews.

“One of the reasons we appreciate Hello [the Highlights magazine for younger children] is the diversity represented — families of all races, interracial families, and grandparents,” Wertz wrote. “We are consistently disappointed, however, in the complete lack of same-sex parents … I think a lot about the things that create culture — the subtle and not-so-subtle messages our kids get about how the world works.

“Since becoming a parent, I feel keenly aware of the messages that kids’ books send to tiny minds,” she continued. “There is a deep need for books that positively reflect back the diversity of the world around us, and I hope that Highlights embraces that diversity because we would love to keep it in our little one’s life as she grows.”

Highlights had the audacity to push back, responding via post to Wertz, “We understand your wish to see your family’s situation represented in Highlights Hello. For much of our readership, the topic of same-sex families is still new, and parents are still learning how to approach the subject with their children, even the very little ones. We believe that parents know best when their family is ready to open conversation around the topic of same-sex families.”

Related: Families May Soon Encounter LGBT Monuments

Who do you think would win the Presidency?

By completing the poll, you agree to receive emails from LifeZette, occasional offers from our partners and that you've read and agree to our privacy policy and legal statement.

Backlash to this commonsense position ensued — with many posting their anger at Highlights’ even-toned response.

Sadly, the editor-in-chief of the magazine caved to the LGBTQ agenda and abandoned her view that a measured and gradual response to same-sex parenting was best for Highlights’ young readers.

[lz_third_party align=center includes=”https://twitter.com/mrazkristine/status/788175927033401344″]

In an email obtained by The American Conservative, Editor Christine Cully wrote that Highlights “strives to be diverse in every way [by] show[ing] blended families, multi-generational families, and multiracial families … In the future, we will depict same-sex families in our magazines … in support of our mission to help children become their best selves and understand that all families, including theirs, are important.”

This example of an organization’s about-face offers a road map for the way progressive LGBT activists operate: Start with a complaint on social media by an offended party, then hammer any business or entity that does not immediately bow to the demands of a vocal minority.

Highlights has appeased LGBT parents with this move, no doubt, but it’s also abandoned its innocent, educational focus that parents for decades have depended on and appreciated.

Related: One More Sign Our Schools Have Caved to the LGBT Agenda

“Babies and preschoolers will soon be introduced to this sensitive topic in the Highlights line of magazines,” wrote One Million Moms noted in a post to their website. “Parents are seeing more examples of children being indoctrinated to same-sex families as normal, especially in the media.”

They concluded: “Children’s publications are no longer off-limits, even those that cater to toddlers and elementary age children.”