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The Duchess has become a fashion icon in her home country. For years following their wedding, every piece of clothing she wore immediately sold out. One $42 blue polka dot maternity dress sold out online within minutes of her visiting a children’s center in London. Perhaps women think these clothes make them look royal or improve their chances of meeting their own prince. Or perhaps it’s the allure of anything royal — after all, when royal Christmas photos of the baby Prince George became public in 2014, the baby clothes he was wearing immediately sold out. There was no less of a media frenzy when baby No. 2, Princess Charlotte Elizabeth Diana of Cambridge, came along in May 2015.

The Duke and Duchess represent the monarchy around the globe on official visits. They’ve been to Canada, the United States, Australia, New Zealand, Bhutan, and, recently, India. They were pictured sitting in front of the Taj Mahal, a monument to love. They struck a pose similar to that of Diana, Princess of Wales, who sat alone there 24 years earlier, shortly before the breakdown of her marriage.

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Last week, President Obama and first lady Michelle Obama spent the evening socializing with the young couple at Kensington Palace.

“They have been tremendous representatives and superb ambassadors for the British nation. They have conducted themselves with grace and warmth,” Nile Gardiner, former aide to British Prime Minister Margaret Thatcher, told LifeZette.

“It’s good news for the monarchy to have a respected and successful couple.”

Five years in, the royal couple has become a worldwide brand — along with being diplomats, parents, and spouses who try to balance privacy with their duties to the crown.