Bluffton, South Carolina — Here in South Carolina, we are in the final moments of primary madness. It is the last few hours before polling begins in the Republican presidential primary.

In the final week the phone hasn’t stopped ringing with robo-calls from the various candidates. Trump attacking Cruz, Carson attacking Cruz, and a tug-of-war over the Christian vote. In this last week, a mountain of mail has arrived, much of it negative. The only non-participant in the mail deluge is Donald Trump, whose only contribution to my recycle bin was a Christmas card.

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But this last-minute race to the finish by the other candidates is dwarfed by the number of calls and amount of mail sent by Jeb Bush’s Super PAC, Right to Rise USA. It’s no secret that his PAC raised more money than any other Republican candidate’s PAC, and I’ve got the flyers to prove it.

The Bush plan was to lock up as many big money donors as possible early on and then blitz key states like New Hampshire and South Carolina, giving Bush “the big mo,” as his father George H.W. Bush used to say. It didn’t work in New Hampshire, where Bush spent by far the largest amount per vote received and still came in fourth.

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It appears a similar effort in South Carolina is doomed to fail. It won’t be because Bush isn’t trying. While the other candidates held off much of their phone and mail blitz until after the first of the year, the Bush PAC has been a regular nuisance at the Miller household. How many times do I have to answer the same robo-poll before they figure out I’m not supporting Jeb? And how many trees gave their lives to produce the glossy, expensive mailings that clog my mailbox?

Jeb even rolled out his brother George W. Bush for a huge event in North Charleston last Monday, but it is likely too little too late. After months of distancing himself from his brother’s record and vacillating on his support for W’s Iraq policy, many of those who supported George W. Bush through the difficult post 9/11 years here were mystified, if not feeling a sense of betrayal.

It didn’t help that Jeb was endorsed by South Carolina Sen. Lindsey Graham. There was Jeb on the debate stage in North Charleston, attacking Marco Rubio for his support of amnesty for illegal aliens, and then joined on stage by Graham, who worked with Rubio in that effort. Which is the real Jeb Bush?

Jeb has also let it be known that if elected, “I will not blame Barack Obama for a single thing.” Very nice, I’m sure, but this is a year when South Carolina GOP voters are looking for a fighter to restore the American Dream, not play nice with Democrats.

The “kindler, gentler” routine didn’t work for Bush Sr., and it isn’t working for Jeb.

Mike Miller is a South Carolina writer who blogs at Mike’s America.